Depiction Of Women During Advertisements And Social Media

Selfies.† The word well word known and used by just about every child and adult in America. Miriam Webster defines a selfie as â€Å"an image of oneself taken by oneself using a digital camera especially for posting on social networks.† The key part of that definition is the inclusion of â€Å"especially for posting on social networks.† Because, after all, that s what a lot of women do. Posting on social networks is what a lot of Americans in general do. The truth of the matter is that women dominate the usage of social media, but that doesn t mean that they should be depicted anything other than the hardworking, daring, extraordinary people they are. The debate over the depiction of women in advertisements and social media is a prominent topic today. Women are increasingly becoming bolder members of society, breaking barriers that many thought could not be broken. For instance, with more than half of Canadian and U.S women working outside the home, and they shou ld be accurately depicted for the hard working individuals that they are. Nonetheless, as we enter this new decade, there is a vital question that needs to be addressed. While the debate about whether or not advertisements depict women continues, the key issue is how women feel about the depiction of them in all types of advertisements regardless of what the advertisers themselves will do as a response. Do females trust that sponsors portray them in reasonable, versatile ways or do they feel they are shown as clichà ©Show MoreRelatedTelevision Is A Popular Form Of Media Essay1613 Words   |  7 Pagesis a popular form of media that permeates the lives of many. It is a staple form of popular culture, enjoyed as a form of escape and distraction from reality. Unlike other forms of media, television is significantly tied to its economic model. Television’s primary purpose is to sell audiences to advertisers, meaning that the purpose of creating a program is to make a large audi ence who will be forced to watch advertisements during commercial breaks. Without such advertisements, stations would notRead MoreMass Media And Its Impact On Society Essay1453 Words   |  6 PagesMass Media Introduction The evolution of mass media has changed remarkably over decades. Media has been a tool utilized to broadcast information and give entertainment to a broad audience for relatively some time. In many ways, the use of television has helped construct the overall understanding of society. What we visualize on television ultimately replicates the â€Å"realities of life†. The messages/images demonstrated on the air depict underlying customs sought out by society that are most reputableRead MoreThe Medias Influence Of The Media And Mass Media1606 Words   |  7 Pagesdevices for amusement. TV and media have exhibited or reflected how society should function. It additionally has painted a picture of society; how it should look, feel, and act. Nowadays one may say that the media and body image correlate with one another. Mass media is intended to connect with large groups of people using different forms of innovation; such as the internet, magazines, commercials, and TV shows. Its pu rpose is to give information to society. The media influence is everywhere and thereRead MoreSample Resume : Mom s Mom Essay1562 Words   |  7 Pagessee in the media, advertisements, television shows, movies, etc. Some messages are clear as day while others are hidden in plain sight. For example, magazines like ‘Good Housekeeping’, ‘Better Homes Gardens’, ‘Taste Home’, which are only a few out of hundreds of magazines that are targeted towards women. Many women won’t think anything of it but these magazines have one thing in common; To tell women how they need to be and what to strive for. As we consider the media’s depiction of a MotherRead MoreA Brief History And Analysis Of Portrayal Of Women Essay1422 Words   |  6 PagesAnalysis of the Portrayal of Women in Magazines Throughout history women have been depicted and treated as an inferior to the male all aspects of life. It is without debate, that to this day, like many other countries, the United States of America is a patriarchal society, valuing men over women and using various tactics to oppress women by constructing gender roles. These gender roles are thrust upon people before birth and are reinforced through society within the media. This object here is to provideRead MoreBeauty: Human Physical Appearance and Women1306 Words   |  6 Pagesevolved to something rather peripheral. Being beautiful is turning into an undesirable act, that most girls will go into extremes, just to get a sense of feeling ‘beautiful.’ Although beauty is now considered something by which your looks will define, during Greek times â€Å"beauty was a virtue: a kind of excellence. Person’s then were assumed to be what we now have to call – lamely, enviously – whole persons. If it did occur to the Greeks to distinguish between a person’s â€Å"inside† and â€Å"outside†, they expectedRead MoreThe Mass Media And Its Effects On Society1582 Words   |  7 Pagessecret of the overwhelming influence the mass media has over society. It has a great power and reaches large audiences. By presenting certain sorts of messages and facts skillfully, the media can manipulate people’s attitude and opinions without them even knowing. Business’ use of this constant exposure to their advantage and often invest and rely on commercials as a means to sell their products. Because so many different people rely on the mass media, the companies need a platform that is universalRead MoreGender Roles Of Women And Women2359 Words   |  10 PagesMen and women are consistently sexualized and misrepresented in the media. These misrepresentations have serious implications on society and both sexes are constrained by these ideals. These ideal depictions of masculine and feminine are threatening to the already distorted gender roles. The media standards for beauty are outrageous and simply unattainable, putting immense pressure on women today. Moreover media targeting men present a constant theme of hyper masculinity that is normalized inRead MoreHannah Hoch and James Rosenquist --Insiders and Outsiders of Consumerism and Gender 1551 Words   |  7 PagesWith the rise of industrialization, globalization, and mass production, the manufacturing productivity has been dramatically increased and accordingly the availability of consumer goods. And with the rise of the mass media, various products have been targeted on broad groups of consumers. Consumerism, which is propelled by a system of mass production and high levels of consumption, has been one of the themes in art works from twentieth century till now. In regard to consumerism and genderRead MoreSexist Language And Its Effects On Women Essay1108 Words   |  5 PagesDehumanizing women has become such a global problem it almost seems like it s the new norm. Now and throughout history, derogatory language has played a major role in the longstanding victimization of women. Women are often looked at like some type of property, with having no emotion or feeling. This act can lead women to being sexually assaulted, humiliated by ads and shamed through language. In many ways women are looked at as less than humans. So what are women? Are they human or are they less

`` 99 Ways For F Ck A Swan `` By Kim Rosenstock - 1389 Words

Relationships are a huge thing in society today and it brings bind between people who care about each other. In the play â€Å"99 Ways to F*ck a Swan† by Kim Rosenstock contains sequences of relationships, many of the characters don’t attend to love each other but one loves the other but the other does not. In â€Å"99 Ways to F*ck a Swan† there are drama elements that go with the issue of relationships that go on with the play. The drama elements that the play contains are action, climax/crisis, and point of attack/inciting incident. These elements of drama would help us identify of how relationships became big role in to the play. Many people would do anything just to get the person they want to fall in love with them. Relationships are huge but many people don’t fall in love with people easily. In â€Å"99 Ways to F*ck a Swan† by Kim Rosenstock is series of sexual relationships between each character and these sexual relationships are far more t han ordinary relationships because of many of them have loved and lost. Relationships are supposed to be based on two people that care for each other and never want them to get hurt, unlike Tyndareus made the love of his life Leda suffer when her family was killed from a storm that he asked Mother Nature to cause. In scene 1 of 99 Ways to F*ck a Swan has a point of attack problems between Leda and Tyndareus because of Mother Nature had said in the script to Tyndareus, â€Å"Tyndareus, you chose to let the woman you love suffer in order to

Gothic Art and Architecture Free Essays

Gothic art and architecture played a very important role in the appearance of medieval times. The approximate time frame of the Gothic stage began in 1125, preceding the Romanesque period. Gothic art was first considered very ugly and was believed that barbarians were only capable of making such pieces. We will write a custom essay sample on Gothic Art and Architecture or any similar topic only for you Order Now So, the name gothic meaning ghost was given to this time period. Now in the 20th century people think Gothic art is beautiful and admire it greatly. The First Methodist church in Notate by Red Barrel is a Gothic church. While looking at the church you take note of the pointed arches. This is a feature that began in the Gothic time period, and replaced rounded arches of the Romanesque period. Pointed arches are on every window and on the frame of the door. Inside you can see a simple barrel vaulting system. Another feature of Gothic art that The First Methodist Church has is the wonderful stain glass windows. They were very long and told a religious story. The stain glass allows the walls to be thinner and let a nice color filled light in. This light fills the church, and back then would be one of the only systems of light. The most dominant feature of Gothic architecture is the size, or height of the church. They believed that the higher the church the better, because they were closer to heaven. Some even contained towers so they could be closer to heaven. The one in Notate is very tall and has a very high ceiling. The ground plan for the church is in a cross, Just like medieval times. Inside the church is very complex along with the high ceilings. There are no painting, but the columns are highly decorated and complex. The First Methodist Church in Notate has many Gothic features, but is missing some characteristics. It does not have flying buttresses, or a rose window, which were strong Gothic traits. Also there were no windows on the east end where the sun rises. Alters were mainly put on the eat end, so when the sun rose it would fill the alter with light. Gothic architecture is very beautiful, and the town of Notate is very lucky to have such a marvelous Gothic church in its town. How to cite Gothic Art and Architecture, Papers

Marketing Planning and Strategy Blue Cherry Company †Free Samples

Question: Discuss about the Marketing Planning and Strategy Blue Cherry Company. Answer: Aim of the Report This report was created with intention of providing its readers with a roadmap that could be possibly adopted by the Blue Cherry Company, situated in Lenswood, South Australia as a marketing strategy to gain further market capture. This is not to be considered as an inert plan rather a snapshot of the current market environment for the product and objective that guides the organization currently. The plan should be further corrected and improvised with its progression. Marketing Objectives The objective is to be able to create a framework for supporting the organizations goals and objectives, most importantly: Develop brand awareness Gradual increase in sales or decrease inmarketing expense Description of Industry Cherry industry of Australia is one of the few upcoming industries. They produce about 9500 tonnes of cherry annually. Tasmania leads among the primary six cherry producing states and focusses mostly on exports (Smith and Cameron, 2017, p.73). Cherries are sensitive products and with the production window less and huge demands for up to 15000 tonnes, it already lags in demand (Toivenon, 2014, p.71-82). With introduction of US cherries, the demand for Australian cherries have only catapulted. The industry relies on two tools designed to track and monitormarketing metrics AC Nielson Homescan industry research tool by Sprout Research. Cherries are usually adopted by households mostly in their daily fruit intake, as snack, in salads, breakfasts. Trend reports have indicated, it is mostly purchased by women above age of 35. There is a huge potential to target it to those below 35 years. There is an increasing demand of Australian cherries and since it is mostly bought on impulse, its look, freshness and firmness are important cues to purchase. Description of Organization Blue Cherry Company produces Big, Sweet, Delicious cherries which is exclusively grown in their garden. They have their own orchard situated in cool climate region of Adelaide Hills which lends the sweet taste to the cherries and good size. Their cherries are exported as well as sold locally by them at Adelaide, Perth, Melbourne and Sydney. It is a family run business. They sell a large variety of cherries which is grown in-house in their 25 hectares plus orchards. Some of the varieties they sell/export are- Merchant Santina Stella Lapins Simone Sweet Georgia Currently, it offers sales through its shed door sales where customers could take a prior appointment and buy cherries directly from them in 2 and 5 KG packs. Key Trends affecting the Industry Cherries are largely bought and consumed fresh. If the fruit is blemish free and colour is good adds up to its saleability. Another important factor is the domestic consumption vs the export ration which is about 80% to 20%. There is requirement for about 1500 tonnes of cherries and the production is only about 9500 tonnes. The short production window places lot of pressure on the growers. With the strength of Australian dollars, it is essentially a good crop to export. Nevertheless, to point out the challenges are: Inconsistent cherry qualities High wastage level at retail stores and supermarkets Lack of education to retailers on proper storage to increase shelf life Even though there is optimum temperature management in supplies, as soon as the bulk packing is opened for storage on shelves in retail stores, their shelf life rapidly drops, eventually leading to wastage. Supermarkets and independent retailers together comprise about 67% of sales channel for cherries and Farmers Market just 10%. Weather plays a huge role in cherry production and often is responsible for further reducing production by up to 15%. In warmer regions, cherries mature faster even further decreasing its life cycle. From November to February, approximately 100 days of cherry production window is just available to growers. Then there is also issue of new strains of virus and pests infecting the cherries further reducing the yield of the industry. This is also one of the most challenging factors affecting the industry. (Barry et al 2014, p.67-72) Key Success Factors of the Industry The industry has been exhibiting tremendous rise and changes with doubling its production in a decade. Between 2004 and 2011, there were significant plantings done and hence since 2008, a lot of improvements have been noticed. The plantings still continue and with this trend, they are bound to meet the requirements very soon. A national body-Cherry Growers Association(CGA) is created to safeguard the interests of cherry growers from across Australia. (Low and Pasadilla, 2016) Key success factors or current drivers of the industry could be listed as: Strong Leadership by CGA CGA after being established some 40 years ago have shown good leadership and changed the way the cherry industry functions. From ways to good seeds, research and development, opening export avenues etc. its contribution is enormous Industry has become more professional and vision oriented under CGAs leadership CGA has brought in wave of professionalism in cherry industry. It is not just a farmer growing cherries rather it has built various communities to assist in various regions in Australians growing cherries by contributing through science, technology and even genetics (Treeby et al, 2014, p. 227-230) Consistency in quality is reached to meet consumer requirements set standards have been made which has ensured consistency in quality of cherries from Australia. They are known worldwide for their size and sweetness National breeding program has been in place Varieties of cherries that respond best to the weather, considering the short time that they have is another point that has affected the industry positively. With new strains of cherries and varieties that are more weather resistant that they ever were and also averse to pest issues (Kinoti et al, 2016) Improved varieties have been brought in The already existent varieties have been boosted in terms of sweetness and size to gain more export ground CHA has installed skill and capability improvement programmes with new planting being done across nation, lot of new manpower is recruited. CGA ensures that the training happens happens as per the new competency standards Export market potentials are improved CGA works on gaining new markets for the Australia cherries as well This has contributed to the economy and the cherry industry as a whole. With the short window and production of 1% roughly, they are rare product and to help them reach the world helps bring in more AUDs. Statement of Problem A SWOT for The Blue Cherry Company reveals: Strength Weakness Opportunities Threats a. Good quality sweet, big and nutrient rich product b. Access to good climate adding to proper quality yields c. Quantity of yield is good d. Reaches out to consumers directly e. Availability of good space a. Available mostly locally b. Customers need to take an appointment to pick up and buy c. Available in small quantities only a. Collaboration with big players to reach out to maximum customers b. Selling on online platforms c. Proper marketing to educate and gain customers d. Increase production by utilizing space e. Growth in export markets f. Growth in domestic reach a. Limited days of production b. Low production c. Limited access to export d. High production cost e. Unfavourable climate With the increasing demand of the industry The Blue Cherry Company faces threat of lagging behind as it has not aggressively marketed its products. With limited reach locally, it has mostly stuck to local markets whereas it has potential to sell more. It needs to invest in future marketing strategies by adoption of marketing activities more than the shed door sales brochure on its website. It is clear the company has not even waken up to the power of social media platforms and does not have even a single link of association. The Blue Cherry Company needs to work on a marketing communication strategy to increase its brands appeal introduction of successful ad-campaigns could do better for the company as well to increase its customer capture. Blue Cherry Company needs to work on a strategy to improve the customer reach by means of marketing tools. Also, it needs to work on product and brand visibility. Building a plan and proper implementation, the brand requires to enter the subconscious mind of the consumers. To send across message that cherries are good and important in their diet and that Blue Cherry Companys cherries are just that. With increased brand visibility they could maximise their market capture and sales eventually. Also, Blue Cherry Company should work on a plan so that their product reaches more customers other than their already created supply base. Weather is out of control of the Blue Cherry Company, infact a report of 2016 shows that Tasmania grew the most expensive cherries ever (Close et al 2009). Cold winds. Rainfalls, pests wreaked havoc on production that year. The Blue Cherry Company needs to use them as points to gain favour of Australians to support the local production by buying them from farmers (Houston et al, p.1-13) Apart from that, the blue Cherry Company also needs to market vigorously the fact that their cherries have been grown in a pest free environment as this is one of the tough challenges that this industry faces (Ekman et al, 2009). References Journals Smith, S. and Cameron, A., 2017. Horticulture: Outlook to 2021-22.Agricultural Commodities,7(1), p.73. Barry, K.M., Tarbath, M., Glen, M., Measham, P. and Corkrey, R., 2014, August. Understanding infection risk factors for integrated disease management of brown rot and grey mould in sweet cherry. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): 1105(pp.67-72). Toivonen, P.M., 2014, October. Integrated analysis for improving export of sweet cherries and how a small industry can compete by focusing on premium quality. InV International Conference Postharvest Unlimited 1079(pp. 71-82). Balmer, M., 2015. Excursion Report: Sweet Cherry Growing in Australia.Erwerbs-Obstbau. Measham, P.F., Quentin, A.G. and MacNair, N., 2014. Climate, winter chill, and decision-making in sweet cherry production.Hortscience,49(3), pp.254-259. Houston, L., Capalbo, S., Seavert, C., Dalton, M., Bryla, D. and Sagili, R., 2017. Specialty fruit production in the Pacific Northwest: adaptation strategies for a changing climate.Climatic Change, pp.1-13. Connellan, G.J. and Parks, S., 2014, August. The Australian greenhouse industrymeeting the challenges. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): 1107(pp. 37-44). Smith, S. and Hogan, J., 2016. Trade in fresh fruit, fresh vegetables and tree nuts.Agricultural Commodities,6(2), p.116. Kinoti, W.M., Constable, F., Nancarrow, N., Rodoni, B. and Plummer, K.M., 2016. First Report of Cherry virus A (CVA) in Australia and the First Report of CVA Infecting Prunus cerasifera.Plant Disease. Treeby, J., McConnell, S. and Hincksman, M., 2014, August. The Horticulture Industry Networkan innovative model for capability building and collaboration? A review. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): Plenary 1126(pp. 227-230). Book Low, P. and Pasadilla, G.O. eds., 2016.Services in Global Value Chains: Manufacturing-Related Services. World Scientific.