Depiction Of Women During Advertisements And Social Media

Selfies.† The word well word known and used by just about every child and adult in America. Miriam Webster defines a selfie as â€Å"an image of oneself taken by oneself using a digital camera especially for posting on social networks.† The key part of that definition is the inclusion of â€Å"especially for posting on social networks.† Because, after all, that s what a lot of women do. Posting on social networks is what a lot of Americans in general do. The truth of the matter is that women dominate the usage of social media, but that doesn t mean that they should be depicted anything other than the hardworking, daring, extraordinary people they are. The debate over the depiction of women in advertisements and social media is a prominent topic today. Women are increasingly becoming bolder members of society, breaking barriers that many thought could not be broken. For instance, with more than half of Canadian and U.S women working outside the home, and they shou ld be accurately depicted for the hard working individuals that they are. Nonetheless, as we enter this new decade, there is a vital question that needs to be addressed. While the debate about whether or not advertisements depict women continues, the key issue is how women feel about the depiction of them in all types of advertisements regardless of what the advertisers themselves will do as a response. Do females trust that sponsors portray them in reasonable, versatile ways or do they feel they are shown as clichà ©Show MoreRelatedTelevision Is A Popular Form Of Media Essay1613 Words   |  7 Pagesis a popular form of media that permeates the lives of many. It is a staple form of popular culture, enjoyed as a form of escape and distraction from reality. Unlike other forms of media, television is significantly tied to its economic model. Television’s primary purpose is to sell audiences to advertisers, meaning that the purpose of creating a program is to make a large audi ence who will be forced to watch advertisements during commercial breaks. Without such advertisements, stations would notRead MoreMass Media And Its Impact On Society Essay1453 Words   |  6 PagesMass Media Introduction The evolution of mass media has changed remarkably over decades. Media has been a tool utilized to broadcast information and give entertainment to a broad audience for relatively some time. In many ways, the use of television has helped construct the overall understanding of society. What we visualize on television ultimately replicates the â€Å"realities of life†. The messages/images demonstrated on the air depict underlying customs sought out by society that are most reputableRead MoreThe Medias Influence Of The Media And Mass Media1606 Words   |  7 Pagesdevices for amusement. TV and media have exhibited or reflected how society should function. It additionally has painted a picture of society; how it should look, feel, and act. Nowadays one may say that the media and body image correlate with one another. Mass media is intended to connect with large groups of people using different forms of innovation; such as the internet, magazines, commercials, and TV shows. Its pu rpose is to give information to society. The media influence is everywhere and thereRead MoreSample Resume : Mom s Mom Essay1562 Words   |  7 Pagessee in the media, advertisements, television shows, movies, etc. Some messages are clear as day while others are hidden in plain sight. For example, magazines like ‘Good Housekeeping’, ‘Better Homes Gardens’, ‘Taste Home’, which are only a few out of hundreds of magazines that are targeted towards women. Many women won’t think anything of it but these magazines have one thing in common; To tell women how they need to be and what to strive for. As we consider the media’s depiction of a MotherRead MoreA Brief History And Analysis Of Portrayal Of Women Essay1422 Words   |  6 PagesAnalysis of the Portrayal of Women in Magazines Throughout history women have been depicted and treated as an inferior to the male all aspects of life. It is without debate, that to this day, like many other countries, the United States of America is a patriarchal society, valuing men over women and using various tactics to oppress women by constructing gender roles. These gender roles are thrust upon people before birth and are reinforced through society within the media. This object here is to provideRead MoreBeauty: Human Physical Appearance and Women1306 Words   |  6 Pagesevolved to something rather peripheral. Being beautiful is turning into an undesirable act, that most girls will go into extremes, just to get a sense of feeling ‘beautiful.’ Although beauty is now considered something by which your looks will define, during Greek times â€Å"beauty was a virtue: a kind of excellence. Person’s then were assumed to be what we now have to call – lamely, enviously – whole persons. If it did occur to the Greeks to distinguish between a person’s â€Å"inside† and â€Å"outside†, they expectedRead MoreThe Mass Media And Its Effects On Society1582 Words   |  7 Pagessecret of the overwhelming influence the mass media has over society. It has a great power and reaches large audiences. By presenting certain sorts of messages and facts skillfully, the media can manipulate people’s attitude and opinions without them even knowing. Business’ use of this constant exposure to their advantage and often invest and rely on commercials as a means to sell their products. Because so many different people rely on the mass media, the companies need a platform that is universalRead MoreGender Roles Of Women And Women2359 Words   |  10 PagesMen and women are consistently sexualized and misrepresented in the media. These misrepresentations have serious implications on society and both sexes are constrained by these ideals. These ideal depictions of masculine and feminine are threatening to the already distorted gender roles. The media standards for beauty are outrageous and simply unattainable, putting immense pressure on women today. Moreover media targeting men present a constant theme of hyper masculinity that is normalized inRead MoreHannah Hoch and James Rosenquist --Insiders and Outsiders of Consumerism and Gender 1551 Words   |  7 PagesWith the rise of industrialization, globalization, and mass production, the manufacturing productivity has been dramatically increased and accordingly the availability of consumer goods. And with the rise of the mass media, various products have been targeted on broad groups of consumers. Consumerism, which is propelled by a system of mass production and high levels of consumption, has been one of the themes in art works from twentieth century till now. In regard to consumerism and genderRead MoreSexist Language And Its Effects On Women Essay1108 Words   |  5 PagesDehumanizing women has become such a global problem it almost seems like it s the new norm. Now and throughout history, derogatory language has played a major role in the longstanding victimization of women. Women are often looked at like some type of property, with having no emotion or feeling. This act can lead women to being sexually assaulted, humiliated by ads and shamed through language. In many ways women are looked at as less than humans. So what are women? Are they human or are they less

`` 99 Ways For F Ck A Swan `` By Kim Rosenstock - 1389 Words

Relationships are a huge thing in society today and it brings bind between people who care about each other. In the play â€Å"99 Ways to F*ck a Swan† by Kim Rosenstock contains sequences of relationships, many of the characters don’t attend to love each other but one loves the other but the other does not. In â€Å"99 Ways to F*ck a Swan† there are drama elements that go with the issue of relationships that go on with the play. The drama elements that the play contains are action, climax/crisis, and point of attack/inciting incident. These elements of drama would help us identify of how relationships became big role in to the play. Many people would do anything just to get the person they want to fall in love with them. Relationships are huge but many people don’t fall in love with people easily. In â€Å"99 Ways to F*ck a Swan† by Kim Rosenstock is series of sexual relationships between each character and these sexual relationships are far more t han ordinary relationships because of many of them have loved and lost. Relationships are supposed to be based on two people that care for each other and never want them to get hurt, unlike Tyndareus made the love of his life Leda suffer when her family was killed from a storm that he asked Mother Nature to cause. In scene 1 of 99 Ways to F*ck a Swan has a point of attack problems between Leda and Tyndareus because of Mother Nature had said in the script to Tyndareus, â€Å"Tyndareus, you chose to let the woman you love suffer in order to

Gothic Art and Architecture Free Essays

Gothic art and architecture played a very important role in the appearance of medieval times. The approximate time frame of the Gothic stage began in 1125, preceding the Romanesque period. Gothic art was first considered very ugly and was believed that barbarians were only capable of making such pieces. We will write a custom essay sample on Gothic Art and Architecture or any similar topic only for you Order Now So, the name gothic meaning ghost was given to this time period. Now in the 20th century people think Gothic art is beautiful and admire it greatly. The First Methodist church in Notate by Red Barrel is a Gothic church. While looking at the church you take note of the pointed arches. This is a feature that began in the Gothic time period, and replaced rounded arches of the Romanesque period. Pointed arches are on every window and on the frame of the door. Inside you can see a simple barrel vaulting system. Another feature of Gothic art that The First Methodist Church has is the wonderful stain glass windows. They were very long and told a religious story. The stain glass allows the walls to be thinner and let a nice color filled light in. This light fills the church, and back then would be one of the only systems of light. The most dominant feature of Gothic architecture is the size, or height of the church. They believed that the higher the church the better, because they were closer to heaven. Some even contained towers so they could be closer to heaven. The one in Notate is very tall and has a very high ceiling. The ground plan for the church is in a cross, Just like medieval times. Inside the church is very complex along with the high ceilings. There are no painting, but the columns are highly decorated and complex. The First Methodist Church in Notate has many Gothic features, but is missing some characteristics. It does not have flying buttresses, or a rose window, which were strong Gothic traits. Also there were no windows on the east end where the sun rises. Alters were mainly put on the eat end, so when the sun rose it would fill the alter with light. Gothic architecture is very beautiful, and the town of Notate is very lucky to have such a marvelous Gothic church in its town. How to cite Gothic Art and Architecture, Papers

Marketing Planning and Strategy Blue Cherry Company †Free Samples

Question: Discuss about the Marketing Planning and Strategy Blue Cherry Company. Answer: Aim of the Report This report was created with intention of providing its readers with a roadmap that could be possibly adopted by the Blue Cherry Company, situated in Lenswood, South Australia as a marketing strategy to gain further market capture. This is not to be considered as an inert plan rather a snapshot of the current market environment for the product and objective that guides the organization currently. The plan should be further corrected and improvised with its progression. Marketing Objectives The objective is to be able to create a framework for supporting the organizations goals and objectives, most importantly: Develop brand awareness Gradual increase in sales or decrease inmarketing expense Description of Industry Cherry industry of Australia is one of the few upcoming industries. They produce about 9500 tonnes of cherry annually. Tasmania leads among the primary six cherry producing states and focusses mostly on exports (Smith and Cameron, 2017, p.73). Cherries are sensitive products and with the production window less and huge demands for up to 15000 tonnes, it already lags in demand (Toivenon, 2014, p.71-82). With introduction of US cherries, the demand for Australian cherries have only catapulted. The industry relies on two tools designed to track and monitormarketing metrics AC Nielson Homescan industry research tool by Sprout Research. Cherries are usually adopted by households mostly in their daily fruit intake, as snack, in salads, breakfasts. Trend reports have indicated, it is mostly purchased by women above age of 35. There is a huge potential to target it to those below 35 years. There is an increasing demand of Australian cherries and since it is mostly bought on impulse, its look, freshness and firmness are important cues to purchase. Description of Organization Blue Cherry Company produces Big, Sweet, Delicious cherries which is exclusively grown in their garden. They have their own orchard situated in cool climate region of Adelaide Hills which lends the sweet taste to the cherries and good size. Their cherries are exported as well as sold locally by them at Adelaide, Perth, Melbourne and Sydney. It is a family run business. They sell a large variety of cherries which is grown in-house in their 25 hectares plus orchards. Some of the varieties they sell/export are- Merchant Santina Stella Lapins Simone Sweet Georgia Currently, it offers sales through its shed door sales where customers could take a prior appointment and buy cherries directly from them in 2 and 5 KG packs. Key Trends affecting the Industry Cherries are largely bought and consumed fresh. If the fruit is blemish free and colour is good adds up to its saleability. Another important factor is the domestic consumption vs the export ration which is about 80% to 20%. There is requirement for about 1500 tonnes of cherries and the production is only about 9500 tonnes. The short production window places lot of pressure on the growers. With the strength of Australian dollars, it is essentially a good crop to export. Nevertheless, to point out the challenges are: Inconsistent cherry qualities High wastage level at retail stores and supermarkets Lack of education to retailers on proper storage to increase shelf life Even though there is optimum temperature management in supplies, as soon as the bulk packing is opened for storage on shelves in retail stores, their shelf life rapidly drops, eventually leading to wastage. Supermarkets and independent retailers together comprise about 67% of sales channel for cherries and Farmers Market just 10%. Weather plays a huge role in cherry production and often is responsible for further reducing production by up to 15%. In warmer regions, cherries mature faster even further decreasing its life cycle. From November to February, approximately 100 days of cherry production window is just available to growers. Then there is also issue of new strains of virus and pests infecting the cherries further reducing the yield of the industry. This is also one of the most challenging factors affecting the industry. (Barry et al 2014, p.67-72) Key Success Factors of the Industry The industry has been exhibiting tremendous rise and changes with doubling its production in a decade. Between 2004 and 2011, there were significant plantings done and hence since 2008, a lot of improvements have been noticed. The plantings still continue and with this trend, they are bound to meet the requirements very soon. A national body-Cherry Growers Association(CGA) is created to safeguard the interests of cherry growers from across Australia. (Low and Pasadilla, 2016) Key success factors or current drivers of the industry could be listed as: Strong Leadership by CGA CGA after being established some 40 years ago have shown good leadership and changed the way the cherry industry functions. From ways to good seeds, research and development, opening export avenues etc. its contribution is enormous Industry has become more professional and vision oriented under CGAs leadership CGA has brought in wave of professionalism in cherry industry. It is not just a farmer growing cherries rather it has built various communities to assist in various regions in Australians growing cherries by contributing through science, technology and even genetics (Treeby et al, 2014, p. 227-230) Consistency in quality is reached to meet consumer requirements set standards have been made which has ensured consistency in quality of cherries from Australia. They are known worldwide for their size and sweetness National breeding program has been in place Varieties of cherries that respond best to the weather, considering the short time that they have is another point that has affected the industry positively. With new strains of cherries and varieties that are more weather resistant that they ever were and also averse to pest issues (Kinoti et al, 2016) Improved varieties have been brought in The already existent varieties have been boosted in terms of sweetness and size to gain more export ground CHA has installed skill and capability improvement programmes with new planting being done across nation, lot of new manpower is recruited. CGA ensures that the training happens happens as per the new competency standards Export market potentials are improved CGA works on gaining new markets for the Australia cherries as well This has contributed to the economy and the cherry industry as a whole. With the short window and production of 1% roughly, they are rare product and to help them reach the world helps bring in more AUDs. Statement of Problem A SWOT for The Blue Cherry Company reveals: Strength Weakness Opportunities Threats a. Good quality sweet, big and nutrient rich product b. Access to good climate adding to proper quality yields c. Quantity of yield is good d. Reaches out to consumers directly e. Availability of good space a. Available mostly locally b. Customers need to take an appointment to pick up and buy c. Available in small quantities only a. Collaboration with big players to reach out to maximum customers b. Selling on online platforms c. Proper marketing to educate and gain customers d. Increase production by utilizing space e. Growth in export markets f. Growth in domestic reach a. Limited days of production b. Low production c. Limited access to export d. High production cost e. Unfavourable climate With the increasing demand of the industry The Blue Cherry Company faces threat of lagging behind as it has not aggressively marketed its products. With limited reach locally, it has mostly stuck to local markets whereas it has potential to sell more. It needs to invest in future marketing strategies by adoption of marketing activities more than the shed door sales brochure on its website. It is clear the company has not even waken up to the power of social media platforms and does not have even a single link of association. The Blue Cherry Company needs to work on a marketing communication strategy to increase its brands appeal introduction of successful ad-campaigns could do better for the company as well to increase its customer capture. Blue Cherry Company needs to work on a strategy to improve the customer reach by means of marketing tools. Also, it needs to work on product and brand visibility. Building a plan and proper implementation, the brand requires to enter the subconscious mind of the consumers. To send across message that cherries are good and important in their diet and that Blue Cherry Companys cherries are just that. With increased brand visibility they could maximise their market capture and sales eventually. Also, Blue Cherry Company should work on a plan so that their product reaches more customers other than their already created supply base. Weather is out of control of the Blue Cherry Company, infact a report of 2016 shows that Tasmania grew the most expensive cherries ever (Close et al 2009). Cold winds. Rainfalls, pests wreaked havoc on production that year. The Blue Cherry Company needs to use them as points to gain favour of Australians to support the local production by buying them from farmers (Houston et al, p.1-13) Apart from that, the blue Cherry Company also needs to market vigorously the fact that their cherries have been grown in a pest free environment as this is one of the tough challenges that this industry faces (Ekman et al, 2009). References Journals Smith, S. and Cameron, A., 2017. Horticulture: Outlook to 2021-22.Agricultural Commodities,7(1), p.73. Barry, K.M., Tarbath, M., Glen, M., Measham, P. and Corkrey, R., 2014, August. Understanding infection risk factors for integrated disease management of brown rot and grey mould in sweet cherry. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): 1105(pp.67-72). Toivonen, P.M., 2014, October. Integrated analysis for improving export of sweet cherries and how a small industry can compete by focusing on premium quality. InV International Conference Postharvest Unlimited 1079(pp. 71-82). Balmer, M., 2015. Excursion Report: Sweet Cherry Growing in Australia.Erwerbs-Obstbau. Measham, P.F., Quentin, A.G. and MacNair, N., 2014. Climate, winter chill, and decision-making in sweet cherry production.Hortscience,49(3), pp.254-259. Houston, L., Capalbo, S., Seavert, C., Dalton, M., Bryla, D. and Sagili, R., 2017. Specialty fruit production in the Pacific Northwest: adaptation strategies for a changing climate.Climatic Change, pp.1-13. Connellan, G.J. and Parks, S., 2014, August. The Australian greenhouse industrymeeting the challenges. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): 1107(pp. 37-44). Smith, S. and Hogan, J., 2016. Trade in fresh fruit, fresh vegetables and tree nuts.Agricultural Commodities,6(2), p.116. Kinoti, W.M., Constable, F., Nancarrow, N., Rodoni, B. and Plummer, K.M., 2016. First Report of Cherry virus A (CVA) in Australia and the First Report of CVA Infecting Prunus cerasifera.Plant Disease. Treeby, J., McConnell, S. and Hincksman, M., 2014, August. The Horticulture Industry Networkan innovative model for capability building and collaboration? A review. InXXIX International Horticultural Congress on Horticulture: Sustaining Lives, Livelihoods and Landscapes (IHC2014): Plenary 1126(pp. 227-230). Book Low, P. and Pasadilla, G.O. eds., 2016.Services in Global Value Chains: Manufacturing-Related Services. World Scientific.

Jades Homework free essay sample

Montgomery fell to the ground but quickly got back up and hit Edward in the head with a club. After being hit in the head, Edward was knocked out and carried out of the raging crowd. Not too long after that one of the soldiers thought he heard the commanding officer shout fire, so the soldiers shot into the crowd. When all of the smoke cleared 3 men were shot and died on the spot, A black sailor named Crisps Attacks, a rope maker named Samuel Gray and a mariner named James Caldwell, were all shot by British troops. The British troops wounded 8 other, two of whom died later that eight, Salute Maverick, and Patrick Carr.Later that month Caption Thomas Proton was arrested for manslaughter along with eight other soldiers. Every year on March 5th, people gather at the old state house in Boston Massachusetts and reenacted the events that happened on this historic day. We will write a custom essay sample on Jades Homework or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They dress up as colonist and British troops when they reenact of the Boston Massacre. They use the real muskets that the British troops used but they do not use real marbles and gun powder during the reenactments. They use sound effects and smoke mach nines that contribute to the Boston Massacre lining. There were many different weapons used during the Boston Massacre.These weapons include rocks, sticks, chunks of ice and the musket. A musket is a type of gun that the British used during the Boston Massacre. These guns were shot by putting marbles and gun powder down the barrel of the gun. At the very end of the gun there is a sharp pointy weapon called the club. This was often used to stab the enemy. Here is a picture of a British musket. The troops used the musket to frighten the colonist, but the muskets were not frightened it only made they more upset. Revived a British uniform that were wore during the time Of the Boston Massacre.These uniforms had mostly red jackets with white pants. The uniform a musket holder on the back of the uniform so they could carry the musket. This helped so they didnt have to carry their guns by hands. Here is a picture of the British uniform. On the night of the Boston Massacre, Paul Revere drew a picture of the Boston Massacre. He named it the Bloody Massacre. Here is a picture of the Bloody Massacre. The Boston Massacre was the most devastating event that ever happened, vive men lost their lives that day and they will always be remembered.

Activities for ESL Lessons With Multiple Intelligences

Activities for ESL Lessons With Multiple Intelligences Multiple intelligences activities are useful for English teaching in a variety of situations. The most important aspect of using multiple intelligence activities in class is that you will be giving support to learners who may find more traditional activities difficult. The basic idea behind multiple intelligence activities is that people learn using different types of intelligences. For instance, spelling can be learned through typing which uses kinetic intelligences. Multiple intelligences were first introduced by in the theory of multiple intelligences was developed in 1983 by Dr. Howard Gardner, professor of education at Harvard University. Multiple Intelligence Activities for the English Learning Classroom This guide to multiple intelligence activities for the English learning classroom provides ideas on types of multiple intelligence activities you to consider when planning English lessons that will appeal to a wide range of learners. For more information on multiple intelligences in English teaching, this article on using BRAIN friendly English learning will be of help. Verbal / Linguistic Explanation and understanding through the use of words. This is the most common means of teaching. In the most traditional sense, the teacher teaches and the students learn. However, this can also be turned around and students can help each other understand concepts. While teaching to other types of intelligences is extremely important, this type of teaching focuses on using language and will continue to play the primary role in learning English. Teacher-centered explanationsEssays and written reportsReading selectionsBook based grammar and language function explanationsGap-fill exercises Visual / Spatial Explanation and comprehension through the use of pictures, graphs, maps, etc. This type of learning gives students visual clues to help them remember language. In my opinion, the use of visual, spatial and situational clues is probably the reason learning a language in an English speaking country (Canada, USA, England, etc.) is the most effective way to learn English. Mind mapsUsing photos, paintings, etc. to encourage discourseCreating personal roadmaps / other visual aids to use during discourseGraphs used to initiate explanations of statisticsVideosCreating multimedia projectsHighlighting texts in different colors to indicate tense, or functionGames such as Pictionary Body / Kinesthetic Ability to use the body to express ideas, accomplish tasks, create moods, etc. This type of learning combines physical actions with linguistic responses and are very helpful for tying language to actions. In other words, repeating Id like to pay by credit card. in a dialogue is much less effective than having a student act out a role-play in which he pulls out his wallet and says, Id like to pay by credit card. TypingMovement games (especially popular in childrens English classes)Role plays / dramaPantomime vocabulary activitiesFacial expression gamesFor classes with access to athletic facilities, explanation of sporting rules Interpersonal Ability to get along with others, work with others to accomplish tasks. Group learning is based on interpersonal skills. Not only do students learn while speaking to others in an authentic setting, they develop  English speaking skills  while reacting to others. Obviously, not all learners have excellent interpersonal skills. For this reason, group work needs to​ be  balanced with other activities. Small group workTeam competitionsRole plays using dialoguesPeer teaching Logical / Mathematical Use of  logic  and mathematical models to represent and work with ideas. Grammar analysis falls into this type of learning style. Many teachers feel that English teaching syllabi are too loaded towards grammar analysis which has little to do with communicative ability. Nonetheless, using a balanced approach, grammar analysis has its place in the classroom. Unfortunately, because of certain standardized teaching practices, this type of teaching sometimes tends to dominate the classroom. Grammar categorizing activitiesGrammar rules study and inductive explanationsError recognitionCorrecting work based on teacher indicationsDevelop mind-maps and other vocabulary charts Intrapersonal Learning through self-knowledge leading to understanding of motives, goals, strengths,  and weaknesses. This intelligence is essential for long-term English learning. Students who are aware of these types of issues will be able to deal with underlying issues that can improve or hamper English usage. Writing in logs and diariesEstimating learning strengths, weaknesses, progress over timeUnderstanding learner objectivesSpeaking about ones personal history with confidence Environmental Ability to recognize elements of and learn from the natural world around us. Similar to visual and spatial skills, Environmental intelligence will help students master English required to interact with their environment. Exploring outdoors but in EnglishShopping and other field tripsCollecting plants to learn appropriate vocabulary

South Korean Automobile Market - Non-Tariff Barriers Essay

South Korean Automobile Market - Non-Tariff Barriers - Essay Example The thesis examines the updated trade patterns and determinant of complete passenger and road vehicle trade between the U.S and S. Korea. The main explanatory variable is the effect of S. Korea’s Non-Tariff Barriers (NTBs) on the automobile industry trade with its one of the biggest trading partner, the U. S. The patterns and performance of automobile industry trade and the effects of NTBs in S. Korean car market will be assessed by the Normalized Trade Balance Index, Grubel and Lloyd index and the regression that is by using multiple regression analysis approaches, more specifically. The results of the thesis will highlight the trend of the road and passenger vehicle industry trade and the impact of NTBs on the volume/ value of trade in automobile sectors between the countries since the beginning of the 2000s. S. Korea and the U.S share a great deal of interest in pursuing positive development in the automobile industry’s trade performance. Both countries substantially rely on the profits of the automobile trade for their economic growth and their market sizes are often large. (Dyer & Chu, 2000). Consequently, S. Korea and the U.S Free Trade Agreement is about to come into effect and one of the biggest issues that prolonged the deal while negotiating for the FTA was regarding the automobile, especially passenger vehicle industry trade. President Obama and the U.S industry representatives claimed that the FTA deal regarding automobile trading regime is not fair if they start to trade bilaterally in the current condition and regulation. Opponents of recent FTA provision even claimed that the U.S automakers exaggerate the potential sales in S. Korea of cars produced in U.S. assembly plants (Schott, 2010).  

Using publicly available resources and other references compare and Essay

Using publicly available resources and other references compare and critically analyse the UK marketing strategies of Caffe Nero and Costa Coffee - Essay Example Costa Coffee which is the leading company has 1,770 outlets; Starbucks has 790 outlets while the third company, Caffe Nero has 560 outlets. The three remains the leading brands controlling 54% of the coffee market. One of the notable aspects that make the UK coffee shop market to be robust is the predictable nature of the coffee consumption pattern in the country. For example, Allegra Strategies definitive report indicated that one out of five coffee shop customer must visit the outlet every day. This makes the producers to adopt effective strategies aimed at creating strong positive consumer-brand relationship resulting to the expansion of the market. This paper aims at comparing and critically analyzing the UK marketing strategies of Caffe Nero and Costa Coffee. Caffe Nero is a European based company that is headquartered in London. Having being established by Gerry Ford in 1997, the coffee house has expanded its market as a way of increasing the number of customers and raising sales. Currently, Caffe Nero operates in UK, Cyprus, US, Ireland, Poland, UAE AND Turkey. One of the major aspects that make the company to remain competitive and face off Costa Coffee and other rivals in the UK market is product diversification. For example, in addition to traditional Espresso-based brands, Caffe Nero has introduced brands such as Frappe, Fruit Boosters, Hot Chocolate Milano, Latte, Caramelatte, White Chocolate and pasta salads among others. According to Mulhern (2009), for any company to have a competitive edge, it must invest in research and development as well as brand innovation. Caffe Nero has also adopted an effective marketing mix that takes into consideration the needs of the UK consumers. As noted earlier, Caffe Nero has significantly invested in various brands. With more than 20 types of brands, Hilton (2013) indicates that the company has been in a position to meet the needs of its customers. In addition, the strong brand name,

Cyber Stalking Research Paper Example | Topics and Well Written Essays - 1250 words

Cyber Stalking - Research Paper Example The trends in cyber-stalking based on 2008 figures also indicate that most of the cases have been carried out in Social Networking sites like Facebook and MySpace and also in Craigslist (Hitchcock, 2009). The trends also indicate an increase in victims aged 18 to 30 and those who are 41 years old and above with most victims being Caucasian, and the rest being Hispanic, Afro-American, Asian, and Native Americans (Hitchcock, 2009). There was also an increase detected in the cases where victims knew their harassers, and this mostly involved ex-spouses or ex-girl/boyfriends (Hitchcock, 2009). Most of the states which registered with the most incidents of cyber-stalking include California and New York with harassers mostly using emails, message boards, instant messaging, phones, texting, blogs, LiveJournal, Friendster, online games, and YouTube as media in harassing their victims (Hitchcock, 2009). With the difficulty of apprehending these criminals, many of these victims are often killed and are physically and psychologically intimidated by their harassers. Based on the above scenario, this paper shall now present the current literature on cyber-stalking. It shall focus on the manner of perpetuation, the difficulties encountered in managing this crime, and the remedies which have been implemented in order to apprehend harassers. A paper by Ogilvie (2001) discusses that cyberstalking is a crime which is similar to the usual forms of stalking in the sense that it uses behavior which causes fear and apprehension on a victim. However, because of new electronic technologies, the traditional methods of stalking have been transformed through the application of other mediums such as emails and the Internet (Ogilvie, 2001). Even without empirical research assessing the incidence and prevalence of cyberstalking, many experts and analysts believe that cyberstalking is actually more common than the traditional form of

Anorexia and Bulimia Risk Factors

Anorexia and Bulimia Risk Factors Exploring Eating Disorders It is nearly impossible to walk past the aisles in stores without seeing headlines promising secrets to weight loss. Our cell phones are full of advertisements and videos of exercise routines. In the United States being thin has become a national obsession and places unrealistic expectations on what makes a female beautiful. To keep up with these expectations, females become dissatisfied with their bodies. With body dissatisfaction being the single most powerful contributor to the development of eating disorders, it is not surprising that these disorders continue to rise (Comer, 2015). The common eating disorders recognized by the Diagnostic and Statistical Manual are anorexia nervosa (AN), bulimia nervosa (BN), and binge eating disorder (BED) (APA, 2013). The focus of this paper is on the formally recognized eating disorders, anorexia and bulimia.   Briefly, these disorders are characterized by disturbances in body image and abnormal eating patterns. While the cause is elusive, to day’s theorists and researchers believe eating disorders arise from the interaction of multiple risk factors. The more of these factors that are present, the likelier they will develop an eating disorder. Among these factors include biological, psychological, and sociocultural (Rikani, 2013). Etiology Biological Factors Studies have shown a genetic contribution to developing eating disorders (Fairburn & Harrison, 2003). Certain genes may leave some people more susceptible to the development of eating disorders and researchers suggest that these diseases are biologically based forms of severe mental illnesses. This has been further supported by twin and family studies. For each disorder the estimated heritability ranges between 50% and 83%, therefore there is a possibility of genetic contribution to eating disorders (Treasure et al, 2003). Studies have also suggested role of serotonin levels since this specific neurotransmitter is important in the regulation of eating and mood (Fairburn & Harrison, 2003). Several studies have confirmed those suffering from anorexia nervosa measured lower serotonin levels and may be an indirect effect of eating disorders (Rikani, 2013). Psychological factors Around 73% of girls and females have a negative body image, compared with 56% of boys and men (Comer, 2013). Body dissatisfaction has been defined as â€Å"discontent with some aspect of one’s physical appearance† (Cash, 2012) and is a risk factor for developing an eating disorder (Stice, 2001). Furthermore, it â€Å"encompasses one’s body-related self-perceptions and self-attitudes, including thoughts, beliefs, feelings, and behaviors† (Cash, 2012). Research has measured as far back to adolescent years and how the onset of puberty could set the stage for their body image perceptions (Rikani, 2013). According to Treasure, Claudina, and Zucker (2003), most eating disorders occur during adolescence.   While females are more concerned about losing weight, their male counterparts are focused on the body image of needing to gain muscle. Additionally, female perceptions have been linked to negative body image and adolescent boys are likelier to have positive feelings about their bodies (Ata et al, 2007). Females ultimately feel discontent with the shape and size of their body at such an early age when they are forming their identities. Specifically, females are trying to fit into the image society has described as the ideal beauty of a woman, thus they become increasingly obsessed with disordered eating (Dittmar et al, 2009). In turn, they can suffer psychologically from low self-esteem, feelings of helplessness, and intense dissatisfaction with the way they look† (APA, 2013). Body image and body dissatisfaction have been measured by examining cognitive components, such as negative attitudes about the body or unrealistic expectations for appearance and behavioral components, such as avoiding perceived body scrutiny from others (e.g., avoiding swimming) (Thompson et al., 1999b). Ata, Ludden, and Lally (2007) also found strong links between eating disorders and feelings of depression and low self-esteem.    Sociocultural factors Many sociocultural factors like friends and family can influence the development of eating disorders. â€Å"Research focusing on the particular effects of teasing on female adolescents found that those who are teased about their weight, body shape, and appearance tend to exhibit poorer body image and are more likely to diet† (Ata et al., 2007). Furthermore, adolescents who have a relationship with their parents that are less supportive and filled with conflict are more likely to choose disordered eating behaviors and have poor body image. In a survey of individuals with eating disorders, they included family factors such as, poor parental control, controlling parents, poor relationship with parent, critical family environment as causal factors with eating disorders (Salafia et al., 2015). Swarr and Richards (1996) found that adolescents who have a healthy relationship with both parents are less likely to have concerns about their weight. During this vulnerable stage of development, adolescents place a high regard to the approval of their peers. Supported evidence shows that those with lower peer acceptance and social support may be linked to negative body image   (Ata et al., 2007). It is not surprising that body image has been an obsession in Western society for decades. The media has portrayed the continually changing concept of beauty through advertisements, social media, magazines, and television, in turn shaping society’s standard of beauty. Mulvey (1998) looked at the history of female beauty and the major changes in the female image over the years. The cinched waist was popular in the 1900’s, while being flat chested without curves were emphasized in the 1920’s. Throughout the 1930’s women were encouraged by societal standards to have curves and this emphasis continued through the 1950’s. Images of full figured women like Marilyn Monroe, Audrey Hepburn and Elizabeth Taylor influenced the way women wanted to look (Mulvey, 1998). It was not until the end of this decade that the thin ideal began to decrease in shape (Rumsey). Women began to alter their bodies through plastic surgery in the 1960’s to reach society’s standards. It was during this time that the body type drastically changed into the depiction of being extremely thin and â€Å"boyish.† The immense pressure to be thin carried throughout the 1970’s and the rail thin image resulted in an increase in eating disorders, especially anorexia (Mulvey, 1998). Fortunately, that image did not last long and women were advertised as being fit and sporty throughout the early 90s, yet thin models and anorexia became rampant again at the end of this decade. Sadly, this image of thinness has continued throughout the 21st century. Prevalence Measuring the prevalence of eating disorders is complex since countless numbers of people with the disorders do not seek treatment (Treasure et al., 2010). Research suggests that the stigma society has placed on eating disorders as being self-inflictive may factor in to why they do not seek help (Salafia et al., 2015). While eating disorders affect both genders, the prevalence among women and girls are 2  ½ times greater for females (NIMH, 2013). Additionally, Wade, Keski-Rahkonen, and Hudson (2011) found that 20 million women and 10 million men suffer from an eating disorder at some point in their life.   According to the National Institute of Mental Health (NIMH), the lifetime prevalence among adults with eating disorders have measured to be 0.6% for both anorexia nervosa and bulimia nervosa for the adult population. The main risk factors that have been linked to anorexia nervosa and bulimia nervosa are general factors such as, being female, adolescent/young adult, and living in Western society (NIMH, ). The National Institute of Mental Health reports of suicide being very common in women who suffer from anorexia nervosa and has the highest mortality rate around 10% among all mental disorders. As mentioned earlier, adolescent females are at a higher risk of developing eating disorders, which were related to low self-esteem, social support, and negative attitudes of their body image. While the age of onset frequently appears during teen years and young adulthood for both disorders, bulimia nervosa has a slightly later age of onset, however can begin the same way as anorexia nervosa (Fairburn & Harrison, 2003). A study found one-third of patients who had an initial diagnosis of anorexia nervosa crossed over to bulimia nervosa during 7 years of follow up (Eddy et al., 2008). Between .3 and .9% of this population are diagnosed with anorexia nervosa and .5 and 5% with bulimia nervosa (Salafia et al., 2015). Furthermore, the NIMH reported the lifetime prevalence of 13-18 year olds to be 2.7% for both eating disorders. Certain professions and subcultures have a higher prevalence of developing eating disorders. These include professions where bodyweight is highly valued, such as athletes, models, performers, and dancers. In studies with female athletes the prevalence rate of eating disorders ranged from 0% and 8%, which is higher than that of the general population. Among these athletes, 33% engage in eating behaviors that put them at risk for such disorders, such as vomiting and using laxatives. Additional factors that increase the risk for this population have been shown to be the transition into the college setting and moving away from home. Cultural Factors/Issues    Historically, there has been a stereotype of eating disorders to effect young, female Caucasians, who are educated and from an upper socio-economic class. However, research increasingly shows that this disorder does not discriminate and is being reported in other race/ethnicities of both upper and lower classes. The prevalence of eating disorders is similar among Non-Hispanic Whites, Hispanics, African-Americans, and Asians in the United States, with the exception that anorexia nervosa is more common among Non-Hispanic Whites (Hudson et al., 2007; Wade et al., 2011). One report found that views about body image and eating disorders varies among cultures and Caucasian women have the lowest body satisfaction and self esteem while Latina women score in the middle in terms of self-esteem and body satisfaction (Eating Disorder Hope, 2013). The literature among African American women is scarce, however Lee & Lock (2007) found that this group had the highest level of self-esteem and body satisfaction. With more and more studies comcluding that eating disorders are occurring in other ethnic groups, it becomes imperative to note different cultural views and beliefs may influence this disorder. Common barriers among minority groups regarding treatment resistance, include language difficulties, lack of health insurance or transportation and lack of resources. Barriers can be present in all ethnicities with eating disorders, but ultimately their cultural beliefs tends to be the greatest influence   in their decision to whether they seek treatment (McCaslin, 2014). Clinical picture Mental disorders have been portrayed throughout movies and literature. While most do not portray a clear clinical picture of those disorders, a compelling illustration is of actress, Portia de Rossi, is able to show what it looks like and a raw mage of the eating disorder in her book, Unbearable Lightness: A Story of Loss and Gain. She writes about her personal struggle with body image and testimony of her eating disorder. Her struggle with anorexia and bulimia began when she was modeling at the age of 12 after her agents informed her she needed to go on a diet. She was influenced by her older colleagues to vomit to maintain the rail-thin figure directors favored. The actress discussed her disordered eating behaviors, such as taking 20 laxatives a day and restricting her caloric intake to 300 calories a day. She explained the overwhelming desire for perfectionism. Her personal account of her struggle with an eating disorder and illustrates the clinical picture of what it looks like t o live through anorexia. From the competitiveness, obsessions, and distorted thoughts, she reveals a life of trying to measure up to the relentless pursuit to measure up to society’s standards of beauty. Ronald Comer’s text, Abnormal Psychology, also gives a clinical insight into the nature of eating disorders. Sufferers have dysfunctional eating attitudes towards food. The main goal for people who suffer from anorexia nervosa is to become thin. They are fearful of gaining weight and the loss of control over the size and shape of their body. People with this disorder are so preoccupied with food that it results in food deprivation. Their thinking becomes distorted and are likely to have negative perceptions and poor body image. Distorted thinking can lead to psychological problems, such as depression, anxiety low self-esteem, and insomnia in those who suffer from anorexia nervosa. Comer (2015) provides research that suggests sufferers may also display symptoms of obsessive-compulsive patterns. The American Psychiatric Association (APA) confirms this finding of eating disorders being linked to other mental health issues. The APA reported 50-70% suffer from depression, 42-75% have a present personality disorder, 30-37% of bulimic sufferers engage in substance abuse as well as 12-18% of anorexic sufferers. Approximately 25% have OCD and 4-6% suffer from bipolar disorder.   It is common for sufferers to engage in over exercising, misusage of laxatives and diuretics, and a decreased interest in the outside world (Fairburn & Harrison, 2003). Research has considered the main physical features of anorexia nervosa. The physical symptoms have included, heightened sensitivity to cold, gastrointestinal problems, dizziness, amenorrhea, and insomnia. The physical signs of a sufferer of this disorder may show signs of emaciation, dry skin, erosion of teeth, and cardiac arrhythmias (Fairburn & Harrison, 2003). Bulimia Nervosa is defined by the DSM-V as eating behaviors that involve binging and purging to avoid weight gain (APA, 2013). Similar to anorexia nervosa, symptoms of depression and anxiety are often seen and sufferers may also engage in substance misuse or self-injury, or both (Fairburn & Harrison, 2003). Mitchell et al. (1983) found physiological electrolyte abnormalities in patients with bulimia nervosa, which can lead to irregular heartbeat and seizures. Other health complications of this eating disorder may include edema/swelling, dehydration, vitamin/mineral deficiencies, gastrointestinal problems, inflammation or possible rupture of the esophagus, tooth decay, and even chronic kidney problems/failure (Alliance for Eating Disorders Awareness, 2013). Evaluating the prevelance of having eating disorders is fairly new for researchers and health care providers, however, continues to be challenging with the major gap in literature. Eating disorders are severe conditions and often associated with comorbidity and adverse medical conditions, as described earlier. Therefore, a large part of research only focuses on the psychiatric comorbidity in eating disorders, including depression, personality disorder, substance abuse, and obsessive compulsive disorder. The stigma society has placed on eating disorders also influences the accuracy regarding the costs of these disorders, whether they are impacted directly or indirectly. The lack of reporting within the health care sector continues to make it difficult to estimate costs and prevalence. It is very common for sufferers to seek treatment for the physical problems than the eating disorder itself and one in four individuals actually seek treatment specifically directed at improving their eating disorder symptoms (Striegel-Moore et al., 2003). In past research that reviewed insurance claims regarding eating disorders, it was found that many insurance companies did not cover treatment for these disorders, which often resulted in the treatment providers to use different diagnostic codes when submitting the claims (Striegel-Moore et al., 2003).   One clinical trial that reviewed health records and insurance codes found that 42% of the claims related to weight or eating disorders, however, only 4% had an actual eating disorder diagnosis (Rosselli, 2016). Samnaliev et al. (2015) measured the impact of eating disorders on health care costs, employment status, and income in the United States. Their evaluation indicated that individuals with eating disorders had more health care costs than those who did not have an eating disorder. In addition, if one had a comorbid then they saw an increase in annual costs, compared to those with no comorbidities. Another impact of the disease that they found during their analysis was lower rates of employment for those with eating disorders. The study also found a link between higher hospitalization costs for sufferers of anorexia nervosa compared to those with bulimia nervosa. Another study (Agras, 2001) found the average cost for inpatient treatment for female anorexics was $17,384 compared to the cost of $9088 for bulimic patients. The same study found treatment for outpatient settings for treatment of anorexia and bulimia to average around $2344. The costs of treating eating disorders were compared to schizophrenia and OCD and indicated costs for anorexia were not significantly different from schizophrenia, however much more expensive than treatment for OCD (Agras, 2001). Research While there has been a significant amount of research speculating the factors that influence the development to eating disorders, it continues to remain challenging. Questions remain unanswered regarding the etiology, prevelance cross-culturally, and effective treatment approaches. The only promising finding in current research has been the evidence that heritable factors make a significant contribution to the etiology of these disorders. (Walsh, 2004). Another issue regarding the research is that a considerable amount is focuses on the eating disorders of Caucasian females in Western society in part due to the stigma placed on eating disorders. Past studies found that eating behaviors of young African American women were more positive than those of young white American women. However, over the past decade research has suggested that body image concerns/dissatisfaction, and disordered eating behaviors have increased for young African American women, as well as women of other minority groups. Despite these trends, society continues to believe that it is likelier for a white American female to develop an eating disorder, rather than a woman of a minority group (Comer, 2015).   It is clear that eating disorders are happening within other cultures, however, the prevelance continues to be an issue to measure. There are also issues regarding treatment. There is ongoing research on the efficacy of treatment for bulimia nervosa, but not for sufferers of anorexia nervosa, which suggests that future research should focus on interventions and treatments for this type of eating disorder. Furthermore, with culture being a risk factor in eating disorders, the development of culturally specific interventions and their efficacy could be beneficial for   future research (Walsh, 2004). Prevention It would be helpful for clinicians to hold a multidemensial risk perspective regarding eating disorders until findings point to the exact etiology of the disorder. With new research and data strongly suggesting genetic influence, it is promising that the etiology may eventually be explained. It is importance to understand that all eating disorders occur in all races and ethnicities. Sala et al. (2014) made suggestions for prevention of the disorders, such as public health campaigns to increase awareness and peer recognition since adolescents place a higher value to what their peers think of them. If awareness is brought about in schools than earlier detection may prevent eating disorders among adolescents. Also, since studies suggest that the family has an influence on the younger population, they could be used to inform prevention approaches at the family level (Langdon-Daly & Serpell, 2017). Treatment Being familiar with the factors invluencing the development of the eating disorder is imperative in order to understand and adequately help the person suffering from anorexia or bulimia. With that being said, the lack of empirical research regarding the treatment of anorexia nervosa is scarce, thus making it difficult to treat. Studies have shown a strong emphasis on a multidisciplinary approach for sufferers of anorexia is helpful. This approach involves a team of medical, nutritional, social, and psycholological professionals. Therpists typically use a combination of psychotherapy and family therapyto overcome the underlying issue of anorexia nervosa sufferers ( Comer, 2015). Treatment for bulimia nervosa is often in clinic settings with the goals of eliminating the binge-purge patterns, developing healthier eating behaviors, and removing the underlying influence (Comer, 2015) A large amount of research concerning the treatment of bulimia nervosa suggests that Cognitive Behavioral Therapy is the treatment of choice, while other data suggests CBT being unsuccessful for anorexia. This proves of the need for new interventions and treatment models for eating disorders, specifically anorexia. Strong evidence from pharmacological trials have found that Pharmacotherapy is effective in treatment for bulimia in the short term. Other models of treatment regarding bulimia focus on emotional regulation, such as dialectical behavior therapy (Treasure et al., 2010). A new approach that has gained preliminary support is Acceptance and Commitment Therapy (ACT). ACT focuses on accepting unwanted feelings/thoughts and seeing them as part of being human. One study suggested that ACT could be neneficial with patients of eating disorders. Treatment interventions that target negative body image may be beneficial when developing newer interventions and approaches towards treatment since both eating disorders have a strong desire to control their urges, thoughts, and feelings (Butryn et al., 2013). Conclusion Eating disorders are complex and various factors can influence the development of an eating disorder. These disorders cross all cultural and social backgrounds. While the exact etiology is unknown the overlapping theories help in understanding the combination of factors that influence the causes of eating disorders, It is important to understand they are severe mental disorders and have serious medical consequences.   The advancement in today’s research is encouraging and may eventually offer better treatment options and specific links to the development of an eating disorders. References Agras, W. S. (2001). THE CONSEQUENCES AND COSTS OF THE EATING DISORDERS. Psychiatric Clinics, 24(2), 371–379 Alliance for Eating Disorders Awareness. (2013). Eating Disorders. Retrieved from https://www.allianceforeatingdisorders Alvarenga, M. S., Koritar, P., Pisciolaro, F., Mancini, M., Cordà ¡s, T. A., & Scagliusi, F. B. (2014). Eating attitudes of anorexia nervosa, bulimia nervosa, binge eating disorder and obesity without eating disorder female patients: differences and similarities.  Physiology & behavior,  131, 99-104. American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders (5th ed.). Washington, DC. Ata, R. N., Ludden, A. B., & Lally, M. M. (2007). The effects of gender and family, friend, and media influences on eating behaviors and body image during adolescence.  Journal of Youth and Adolescence,  36(8), 1024-1037. Barth, D. F., & Starkman, H. (2016). Introduction to Body Meets Mind: Eating Disorders and Body Image A Twenty First Century Perspective. Clinical Social Work Journal , 44 (1), 1-3. Brown, J. M., Selth, S., Stretton, A., & Simpson, S. (2016). Do dysfunctional coping modes mediate the relationship between perceived parenting style and disordered eating behaviors?  Journal of eating disorders,  4(1), 27. Butryn, M. L., Juarascio, A., Shaw, J., Kerrigan, S. G., Clark, V., O’Planick, A., & Forman, E. M. (2013). Mindfulness and its relationship with eating disorders symptomatology in women receiving residential treatment. Eating Behaviors, 14(1), 13–16. Cash TF, Pruzinsky T, editors. Body Image: A Handbook of Theory, Research, and Clinical Practice. New York: Guilford Press; 2002. Comer, R. J. (2015). Abnormal Psychology. New York, New York: Worth Publishers. Cui, H., Moore, J., Ashimi, S. S., Mason, B. L., Drawbridge, J. N., Han, S., & Pieper, A. A. (2013). Eating disorder predisposition is associated with ESRRA and HDAC4 mutations.  The Journal of clinical investigation,  123(11). Dittmar, Helga, Emma Halliwell, and Emma Striling. â€Å"Understanding the Impact of Thin Media Models on Women’s Body-Focused Affect: The Roles of thin-Ideal Internalization and Weight-Related Self-Discrepancy Activation in Experimental Exposure Effects.† Journal of Social and Clinical Psychology 28.1, 43-72, 2009. Easter, M. M. (2012). Not all my fault†: Genetics, stigma, and personal responsibility for women with eating disorders.  Social Science & Medicine (1982),  75(8), 1408–1416. Eating Disorder Hope. (2013, July 26). Retrieved April 25, 2017, from https://www.eatingdisorderhope.com/information/eating-disorder/ethnic-minorities Eddy  KT, Dorer  DJ, Franko  DL, Tahilani  K, Thompson-Brenner  H, Herzog  DB.  Diagnostic crossover in anorexia nervosa and bulimia nervosa: implications for DSM-V.  Ã‚  Am J Psychiatry.  2008;165(2):245-250 Fairburn, C. G., & Harrison, P. J. (2003). Eating disorders.  The Lancet,  361(9355), 407-416. Fogelkvist, M., Parling, T., Kjellin, L., & Gustafsson, S. A. (2016). A qualitative analysis of participants’ reflections on body image during participation in a randomized controlled trial of acceptance and commitment therapy.  Journal of Eating Disorders,  4(1), 29. Heaner, M. K., & Walsh, B. T. (2013). A history of the identification of the characteristic eating disturbances of Bulimia Nervosa, Binge Eating Disorder and Anorexia Nervosa.  Appetite,  65, 185-188. Hoek HW. Classification, epidemiology and treatment of DSM-5 feeding and eating disorders. Curr Opin Psychiatry. 2013;26(5):529–31. Hoek, H. W., & van Hoeken, D. (2003). Review of the prevalence and incidence of eating disorders.  International Journal of Eating Disorders, 34(4), 383-396 Kaye, Walter. â€Å"Eating Disorders: Hope Despite Mortal Risk.† Am J Psychiatry 166.23, 2009. Kelly, Amy M., Melanie Wall, Marle E. Eisenberg, Mary Story, and Dianne Neumark-Sztainer. â€Å"Adolescent Girls with High Body Satisfaction: Who are they and what can they teach us?† Journal of Adolescent Health 37.5, 391-396, 2005. Langdon-Daly, J., & Serpell, L. (2017). Protective factors against disordered eating in family systems: a systematic review of research.  Journal of Eating Disorders,  5(1), 12. Lee HY and Lock, J: Anorexia nervosa in Asian-American adolescents: do they differ from their non-Asian peers? International Journal of Eating Disorders 2007;40:227-231. McCaslin, K. K. (2014). Eating Disorders in Women Across Cultures (Masters thesis, University of Redlands). Retrieved from h p://inspire.redlands.edu/proudian/1. Miller, KJ et al: Comparisons of body image dimensions by racve/ethnicity and gender in a university population. International Journal of Eating Disorders 2000;27:310-316. Mitchell, J. E., Pyle, R. L., Eckert, E. D., Hatsukami, D., & Lentz, R. (1983). Electrolyte and other physiological abnormalities in patients with bulimia.  Psychological Medicine,  13(2), 273-278. National Institute of Mental Health (2013). Eating Disorders. Retrieved April 20, 20157, from https://www.nimh.nih.gov/health/topics/eating-disorders/index.shtml Rikani, A. e. (2013). A critique of the literature on etiology of eating disorders. Annals of Neurosciences , 20 (4), 157-161. Rosselli, F. (2017). Reducing the burden of suffering from eating disorders: Unmet treatment needs, cost of illness, and the quest for cost-effectiveness.  Behavior Research and Therapy,  88, 49-64. Sala, M., Reyes-Rodrà ­guez, M. L., Bulik, C. M., & Bardone-Cone, A. (2013). Race, Ethnicity, and Eating Disorder Recognition by Peers.  Eating Disorders,  21(5), 423–436. Salafia, E. H. B., Jones, M. E., Haugen, E. C., & Schaefer, M. K. (2015). Perceptions of the causes of eating disorders: a comparison of individuals with and without eating disorders.  Journal of eating disorders,  3(1), 32. Samnaliev, M., Noh, H. L., Sonneville, K. R., & Austin, S. B. (2015). The economic burden of eating disorders and related mental health comorbidities: An exploratory analysis using the US Medical Expenditures Panel Survey.  Preventive medicine reports,  2, 32-34. Sharan, P., & Sundar, A. S. (2015). Eating disorders in women.  Indian Journal of Psychiatry,  57(Suppl 2), S286–S295. Soh, N. L. W., & Walter, G. (2013). Publications on cross-cultural aspects of eating disorders.  Journal of eating disorders,  1(1), 4. Striegel-Moore, R. H., Dohm, F. A., Kraemer, H. C., Taylor, C. B., Daniels, S., Crawford, P. B., & Schreiber, G. B. (2003). Eating disorders in white and black women. American Journal of Psychiatry, 160(7), 1326e1331. Stice E. Risk and maintenance factors for eating pathology: a meta-analytic review. Psychol Bull. 2002;128:825–48. Surgenor, L. J., & Maguire, S. (2013). Assessment of anorexia nervosa: an overview of universal issues and contextual challenges.  Journal of eating disorders,  1(1), 29. Swarr AE, Richards MH (1996) Longitudinal effects of adolescent girls’ pubertal development, perceptions of pubertal timing, and parental relations on eating problems. Dev Psychol 32(4):636–646. Thompson JK, Heinberg LJ, Altabe M, Tantleff-Dunn S (1999b) Exacting beauty: Theory, assessment, and treatment of body image disturbance. American Psychological Association, Washington, DC. Treasure, J., Claudino, A. M., & Zucker, N. (13). Eating disorders. The Lancet, 375(9714), 583–593. Walsh, B. T. (2004). The future of research on eating disorders. Appetite, 42(1), 5–10.

The Second World War (WWII) Essay -- World War 2 II Two

World War I has often been referred to as the â€Å"Great War.† This is a rather deceiving statement being that over 65 million men fought, and over 37 million men died in a war that lasted 4 years. World War I was, also, referred to as the â€Å"War to end all Wars.† Yet, 20 years later that statement would no longer be true as WWII erupted in 1939. When WWI ended with no real purpose served, it became apparent that a peace conference needed to occur and that someone had to pay reparations for the damage done. So, many representatives from different European and North American countries met and formed the Treaty of Versailles. The Treaty was harsh and punishing towards Germany, whom the rest of Europe felt was to blame for the war. However, the question asked at that time, and still today, is who is to blame for the â€Å"Great War† that is known for its great destruction to a generation? Many historians would agree that Germany was solely to blame for World War I. They would argue that Germany brought other countries (mainly Britain) into the war by invading neutral Belgium. They would, also, argue that by invading Belgium, Germany exercised a nine year old war plan to attack France. The move was offensive by Germany and therefore France and Britain were just defending their allies. Germany was again blamed for the repercussions of World War I because of their shady past with France. In 1870, Germany and the Prussian Empire defeated a highly confident French army. From this period on un...

Effects of Media Globalisation Essay

Summary of the Effects of Media Globalization by Mary Hickman The world, in many ways, has been benefited from media globalization. However, the lurking dark side of media globalization that threatens us, as audiences of the media, has to be acknowledged and cogitated. Undoubtedly, media globalization has transformed our lives in many ways. Friedman (2005) asserted that the seamless information sharing have brought nations closer in the facets of businesses, personal communications and medical industries. Unfortunately, media globalization has brought about many drawbacks to the world. Firstly, it is a question of the motivation behind media corporations. According to Chomsky (1996), profits are the primary motivation behind every multi-national media corporations. Overwhelming media businesses have swallowed the essence of journalism. As a result, media corporations have the ability to manipulate the media, creating their ideal audience of a certain kind. Due to the small pool of competing media corporations, the existing powerful media corporations have been dominating the media content. Through various underhand methods, the media corporations have effectively influenced and gained favor by the government. Friedman acknowledges that American media corporation, as leaders in the media globalization arena, are leading the media world into a dangerous position; posing a great challenge to media liberation. In addition, Siochru (2004) postulated that intervening American media has damaged cultures amongst countries. While the voices of the audiences are suppressed, proliferation of unhealthy media content such as cognitive content of greed has been appalling. Due to the minimum participation of media content from the audiences, we are vulnerable to any form of ideologies that are intentionally displayed by the media monopoly.

Shakespeares New Year and Christmas Quotes

Shakespeare's New Year and Christmas Quotes New Year Celebrations hardly feature in Shakespeare’s works and he only mentions Christmas three times. Explaining the lack of New Year quotes is easy enough, but why did Shakespeare dodge Christmas in his writing? Shakespeare New Year Quotes New Year barely features in Shakespeare’s plays simply because it wasn’t until 1752 that the Gregorian calendar was adopted in Britain. In Elizabethan England, the year changed after Lady Day on 25 March. For Shakespeare, the New Year celebrations of the modern world would have seemed bizarre because in his own time New Year’s Day was nothing more than the eighth day of Christmas. However, it was still customary in the court of Elizabeth I to exchange gifts at New Year, as this quote from Merry Wives of Windsor demonstrates (but note the distinct lack of celebratory tone): Have I lived to be carried in a basket, like abarrow of butcher’s offal, and to be thrown in theThames? Well, if I be served such another trick,I’ll have my brains ta’en out and buttered, and givethem to a dog for a new-year’s gift†¦Merry Wives of Windsor (Act 3, Scene 5) Shakespeare Christmas Quotes So that explains the lack of New Year celebration; but why are there so few Shakespeare Christmas quotes? Perhaps he was â€Å"a bit of a Scrooge!† Joking aside, the â€Å"Scrooge† factor is actually very important. In Shakespeare’s time, Christmas simply wasn’t celebrated in the same way as it is today. It was 200 years after the death of Shakespeare that Christmas was popularized in England, thanks to Queen Victoria and Prince Albert importing many of the German Christmas traditions. Our modern conception of Christmas is immortalized in Charles Dickens’ A Christmas Carol, from the same period. So, in many ways,  Shakespeare was â€Å"a bit of a Scrooge!† Here are the three times Shakespeare did mention Christmas in his plays: At Christmas I no more desire a roseThan wish a snow in May’s new-fangled mirth;Love’s Labours Lost (Act 1, Scene 1) I see the trick on’t: here was a consent,Knowing aforehand of our merriment,To dash it like a Christmas comedy:Some carry-tale, some please-man, some slight zany,Love’s Labours Lost (Act Five, Scene 2) SLY. Marry, I will; let them play it. Is not a comonty a Christmas gambold or a tumbling-trick?PAGE. No, my good lord, it is more pleasing stuff.The Taming of the Shrew (Intro, scene 2) Did you notice how downbeat these Shakespeare Christmas quotes are? That’s because, in Elizabethan England, Easter was the main Christian festival. Christmas was a less-important 12-day festival known for pageants put on at the Royal Court and by churches for townspeople. In the quotes above, Shakespeare does not hide his dislike of pageant acting: In Love’s Labours Lost, Berowne guesses that a wooing strategy has failed and that the ladies are now ridiculing the men. The ridicule is compared to a Christmas play: â€Å"dash it like a Christmas comedy.†In The Taming of the Shrew, Sly disregards the action as a Christmas â€Å"gambold†, a word meaning a frolic or light entertainment. Page suggests that it will be better than that awful acting you see at Christmas. Overlooking New Year and Christmas The lack of New Year and Christmas celebration may seem strange to the modern reader, and one must look at the calendar and religious conventions of Elizabethan England to contextualize this absence. None of Shakespeare’s plays are set at Christmas, not even Twelfth Night, which is commonly considered to be a Christmas play. It is widely believed that the play’s title was written for a performance on the twelfth day of Christmas at the royal court. But a reference in the title to the timing of the performance is where the Christmas references of this play end. It actually has nothing to do with Christmas.

Philadelphia Essays - NYPD Blue, Andy Bernard, Andy Barrett

Philadelphia Essays - NYPD Blue, Andy Bernard, Andy Barrett Philadelphia The movie, Philadelphia, was an excellent example of the severe discrimination many people with Aids are exposed to. In this instance the main character, Andy ,was also gay. Unfortunately, in our society, he was faced with a double whammy. The gay iss is controversial enough, but to compound that in the work force with having Aids would be almost unbearable for any person to cope with. Tom Hanks played Andy with a serious need to communicate to the viewers how everyday life, work, emotions and ment well being are affected by this kind of situation. The movie was well cast and thoughtfully portrayed Andy's serious predicament. The theme was very interesting. It made me realize how lucky I am to not have to deal with those kinds of problems. It's really very frightening to realize, as Andy did, that even our legal system can be discriminating. When he started looking for a lawyer, he found many people who did not want to represent him because of his illness. The frustration he felt must ha been a real burden. Most people were afraid of him. Even the man who finally represented him was afraid of him. He soon came to understand Andy was no threat to his health or his reputation, but someone he learned from and ended up becoming friends th. Andy himself feared his disease even before he was sure he had it. He did not want to go for his blood test. He didn't want to face the reality of having Aids. He really didn't have any choice. After the doctor confirmed his fears and diagnosed him a having Aids, Andy began to deal with the news and the way it was changing his life and how people treated him. His employer was trying to shaft him. He fought for his rights, not knowing what the outcome would be, but knowing this was something he fel he must do. The turning point in the movie for Andy was when he was in the library trying to learn more about Aids. He was asked by the librarian to go to a private room. His lawyer was there and saw this happening, although he was hiding behind a pile of books. guess this is when he realized Andy needed him to help protect his rights. It killed me to think just because someone has an illness people don't understand that they can let their ignorance make them behave in a way they normally wouldn't. To tell yo the truth I can't honestly say I would have acted any different then the librarian did !!! The lawyer took the book Andy was holding out of his hand to show the librarian he was not afraid getting the disease by touching something Andy had touched. An must have felt one hell of a big relief when that happened !!! He finally had someone on his side. I hated the firm Andy worked for. At first they seemed okay, but after they tried shafting Andy, I was really pissed. He worked for them, produced for them, was an asset to their business and then they just blew him off. The blowing him off part wasn as bad as how they tried to do it. They tried to make him look like a loser. They cut down his work, his character, his abilities as an employee. What gives them the right to try and destroy someone's life Especially someone whose life is being d troyed anyway by the disease he has. The illness didn't affect the way he did his job or how well he did it. They were just a bunch of ignorant morons who didn't care about anything other than how having someone with Aids working for them would make t m and their business look..... and in their opinions it could ruin them. So, just fire the guy to cover their own asses. What a bunch of shit !!!! Especially coming from the very institution that was supposed to help protect peoples' rights, lawyers !! The whole system must have really gotten to Andy. Especially because he was a part of that very same system. I agreed with the verdict of the trial hands down. It really made me happy to see Andy get true justice. I also loved to see his so called "associates" eat crow pie !!!! I have to admit I was a little nervous during the trial. I wondered if the jury elt as strongly as I did about Andy's

Human Resource Management Assignment Example | Topics and Well Written Essays - 3000 words - 1

Human Resource Management - Assignment Example It will gradually evolve into a value adding area for any organization if proper research and education is provided in the field (Plessis et al., 2007, p. 279). Human resource management evolvement, relationship with the organisation and environment, and human resource planning i) The first record of HRM can be traced back to 1780s where the various handymen like carpenters and masons formed an alliance in England to increase their bargaining power and get standard wages for their work. The industrial revolution paved way for set up of huge factories. Various welfare workers who took care of both the men and women workers needs were appointed in the factories. A team led by Elton Mayo carried out the famous Hawthorne studies which serve as a major, pioneering research in HRM during the 1920s. Trade unions started to appear after the Second World War era. Separate departments with a group of people handling various activities related to workers welfare like payroll and grievance handl ing started to appear by the First World War. Contemporary Human Resource Management took its place as prominent department of a company by 1960s (Pravin, 2010). They gained much wider fame and importance in the next two decades as various MNC’s started to appear. (Pravin, 2010) Personnel management is considered as the forerunner of HRM as it involves recruiting, training and firing people. It is often viewed as a tool to organize the manpower in a company rather than a strategic management technique like HRM. Personnel management is different from HRM in the following ways. (Sreenath, 2009) ii) The evolution of any process leaves its mark significantly on the current version of the strategy. HRM as a discipline views people as an asset and its operative functions include procuring employees, developing their skills, providing proper compensation for them, integration, maintenance as well as separation or laying them off. The industrial revolution concepts paved way for a se parate department concerned to labour welfare. Personnel management streamlined the managerial functions of HRM like organizing the hiring process, directing the training and controlling the employees. HRM as a strategy paved way for various researches and well defined techniques to follow in hiring and training huge number of employees. Concepts like Michigan School Framework and Harvard Frame work paved way for smooth flow of employee management in huge MNC's with thousands of workers (Salaman et al., 2005). HRM will facilitate the growth of organizational competencies which will yield competitive advantage over other peers through strategic management of employees (Lado & Wilson, 1994). Companies started to see workers as an asset and harvesting their brain power as their major goal instead of training them to perform monotonous jobs as it was during the industrial revolution era using these frameworks. (Sreenath, 2009) (Sreenath, 2009) Line managers are quite important for TQB a s the concerned branches falls under their direct controls. If the HR department motivates them properly with promised perks in terms of power and money, they will serve as a very positive influence on the workers communicating directly with the customers in the new branches. TQB’s goal to attract potential customers in the new branches will become much easier if the HR manager maintains a good personal relationship with the line managers, heed ears to their personal issues, help them achieve their

SWOT Analysis Essay Example | Topics and Well Written Essays - 750 words

SWOT Analysis - Essay Example Likewise, the company’s ability to rapidly join the market with such a low entry cost is one of the greatest strengths portrayed by this individual plan. With a little over 100,000 dollars, the firm can buy stock, rent space, hire staff, and make the product offering available to the target market. Opportunities The opportunity for expansion is high due to the fact that this firm requires a very modest amount of initial investment in order to operate and will likely quickly draw a residual revenue. Likewise, a secondary opportunity lies in the ability of the firm to branch out and offer services to other universities statewide or at the national level with the same type of business plan and the same level of initial investment A further definite opportunity that this project enjoys is the fact that people are becoming increasingly mindful of the level of carbon emissions they produce. As such mopeds/scooters are the perfect means to combat this while the entire time providing rapid, easy to park transportation to meet the needs of the customer. Threats The most obvious and extent threat that such a business endeavor faces is born out of the strength that this analysis has previously mentioned. Due to the fact that the cost of entry is so low, it is conceivable that such a firm might have a number of competitors – seemingly overnight. Due to this fact, it must be incumbent upon the firm to ensure that their product is offered at a reasonable price and that their service leaves nothing to be desired. Due to the fact that entrants can come and go so easily, the firm must leave nothing to be desired in the off chance that they will lose a great deal of customer patronage if a competitor can outdo them with respect to any part of the business plan Weakness Unfortunately, the plans weaknesses far outweigh its strengths, opportunities or even threats. The first of these is the question of why a student would choose to rent rather than buy. With such a lo w cost per unit (between 400-700 USD), one wonders why any college student would rent such a device rather than pay for it outright. Understandably college students lack a great deal of discretionary income; however, at such prices it beggars belief that an individual would not themselves perform a rapid cost-benefit analysis and determine that they would be better off purchasing a scooter rather than renting it due to the fact that they could effectively pay it off in the space of a year. Although it is a stereotype, it is without question that a broad majority of college students will not necessarily take careful care of their leased moped during the period in which they are using it. As such, no mention was made in the plan with relation to how University Mopeds work to recoup this loss when a moped is returned in poor operating condition. Furthermore, most parts of Oregon experience a great deal of rain. As anyone with prior experience riding a bicycle, moped, or motorcycle can attest, doing so in the rain is a miserable experience. How will University Mopeds work to provide these products in a market that experiences such high precipitation levels? A further weakness of the plan is the lack of information provided with respect to where the demographic data was obtained (University Mopeds, 2011). The figures and statistics were interesting but without a citation, it is impossible for

Interpersonal Communication (Children of a Lesser God) Essay

Interpersonal Communication (Children of a Lesser God) - Essay Example ny other deaf persons, must rely on different skill sets in communication – and must rely, too, on the skill sets of others, including those not trained in the art of communication with deaf persons through sign language How, then, do people overcome these barriers in communication and convey thoughts and ideas to one another in meaningful ways? The answer is that whether or not we realize it, we all use nonverbal means of communication. This essay is going to focus on those communication methods. In a scene in the film when Hurt proposes to Matlin’s character that he teach her verbal communication, there is more being conveyed than personal interests; there is personal attraction. Matlin’s character is flirtatious, and her facial expressions, even when she challenges Hurt’s character’s signing proficiency, ends with a flirtatious look, a raised eyebrow, and a tilt of her head. â€Å"Our bodies don’t exist to carry our heads around,† we are reminded by Dr. Candace Pert, author of Molecules of Emotions (1997), and research professor in biophysics and physiology at the prestigious Georgetown University in Washington, DC. Rather, thinking process is not just a function of the brain, but of the entire body suggests Pert (Weiss, 2001). The brain, which has hundreds of thousands of protein neurons, is constantly processing information, and as it does, the neurons actually vibrate and change in shape (2001). The brain is as interconnected with the physiological and emotional system of the body as are the sensory perceptions of sight, sound, smell and taste; which we are closer to in our everyday thinking and understanding than we are to the brain. However, as Pert says, the brain and heart are tied into every function, every expression, every action that we make and think, and it has a long memory and its memories are triggered throughout the course of a day without our being aware of it on a conscious level. We see this throughout the film Children

Fruitless Unions from 1875 - 1900 Essay Example for Free

Fruitless Unions from 1875 1900 Essay Late 19th century America was a time of both industrial prosperity and poverty among workers. It was run by grasping corporations and proprietors. Workers found themselves alone, amidst the rest of the nation, merely individuals under the control of the lavish Rockefellers and Carnegies. Entire families found themselves working 10 hours a day, 7 days a week in unsanitary conditions just to have enough money to pay for simple necessities like food and rent. The issue of lowering working hours, increasing wages, and humanizing working conditions quickly became indispensable. While organized labor groups such as the National Labor Union, The Knights of Labor, and the American Federation of Labor all strived to resolve these issues, victories were seldom. The crusade towards organized labor from 1875-1900 was unsuccessful in improving the position of workers vastly because of the initial failure of strikes, the grueling feelings of superiority of employers over employees and the lack of support from the government. Beginning in the 1860’s, labor unions began to sprout in hopes of making reforms by unifying workers to fight for higher wages, and 8 hour work day, and various other social benefits. The National Labor Union (1866) was the first assembly established to take part in this fight. Strikes would have to be effective in order to initiate any major changes but at a time like this, more harm was being done than good. In 1877, many workers participated in the first great American strike which resulted in mass violence and little reforms. Afterwards, an editorial in the New York Times stated that â€Å"the strike is apparently hopeless, and must be regarded as nothing more than a rash and spiteful demonstration of resentment by men too ignorant or too reckless to understand their own interests†¦Ã¢â‚¬  (Document B) This editorial, which clearly favored labor unions, was acknowledging that nothing would be achieved through fighting and violence. Their failures so early on should have given them the signal to cease and, but year after year, strikes were arising and little was being down in the workers favors. Their failures would surely set the stage for future unions to come. In 1892, workers at the Homestead Steel Plant near Pittsburgh walked out on strike and took the lives of at least two Pinkerton detectives and one civilian (Document G). The violent acts at Homestead not only failed to gain rights but since non-strikers were killed it led people to think of laborers in a negative light. With the conditions only worsening after each and every strike, it was clear that organized strikes were not the way to improve conditions for workers. The industrial era gave more power to employers than ever before. With the introduction of the Scientific Management method designed by Frederick Taylor, autonomy among workers was even less common. By means of Scientific Management, there was no longer a need for workers of one particular trade, now; workers would only know how to make one particular part of a whole. The fact that many employees had to band together to face one employer displayed a great deal of inferiority. In 1883, in a testimony before the Senate Committee on Labor and Capital, a machinist said that 100 men are able to do now what it took 300 or 400 men to do fifteen years ago in trying to explain his insignificance to the company he worked for (Document D). Thus, workers felt even more inferior because it took fewer workers to make products; fewer workers amounted to easier management by the employers. In addition to inferiority to the employers, workers would also put restrictions on themselves by giving in and signing things like the Western Union Telegraph Companys employee contract that forbid them from joining unions (Document E). These yellow-dog contracts simply dragged the workers further down into the ground. The ineffectiveness of unions was shown in that the unions that were formed werent strong enough to even overcome their own benefactors which in turn only put them at a lower level in the end. I. Another main contributor to the ineffectiveness of labor unions was the lack of support from the government. With the involvement of the federal government, labor unions could have been much more successful in churning out better conditions for workers.

Optically Active Polymers

Optically Active Polymers Optically active polymers play very important role in our modern society. The speciality of optically active polymers are known with its various characteristics as occurred naturally in mimicry. The present review describes the monomers and synthesis of optically active polymers from its helicity, internal compounds nature, dendronization, copolymerization, side chromophoric groups, chiral, metal complex and stereo-specific behaviour. The various properties like nonlinear optical properties of azo-polymers, thermal analysis, chiroptical properties, vapochromic behaviour, absorption and emission properties, thermosensitivity, chiral separation, fabrication and photochromic property are explained with details. This review is expected to be of interesting and useful to the researchers and industry personnel who are actively engaged in research on optically active polymers for versatile applications. Optically active materials are those which can able to rotate the plane of polarization of a beam of transmitted plane-polarized light containing unequal amounts of corresponding enantiomers. The optical activity originates from the presence of chiral elements in a polymer such as chiral centres or chiral axes due to long-range conformational order in a macromolecule. In fact, most naturally occurring macromolecules possess the ability to organize to more complex high structure rather than single one and manifest their functions. Optically active polymers are related to problems of the charged and reactive polymers, since optical activity is an inherent property of both natural macromolecules as well as a great variety of polymers synthesized. Chiral compounds are optically active and essential for life such as proteins, polysaccharides, nucleic acids, etc. and chirality is most important for existence. About 97% drugs are formed from natural sources, 2% are recemates and only 1% is achiral, in looking of chirality of nearly 800 drugs. Optically active polymers today have also become of great interest and thus play an important role in molecular arrangement and assembly, which is critical for optoelectronics super molecular structure [1-4]. The synthetic optically active polymers may also play important role like mimicry of naturally occurring polymers and that’s why the extensive studies are required on their synthesis, conformations and properties. Various kinds of optically active polymers e.g., fro m its helicity, internal compounds nature, dendronization, copolymerization, side chromophoric groups, chiral, metal complex and stereo-specific behaviour are reported, however, those are not placed in a systematic manner. In the present review an effort has been made to collect most of those works in one place for better understanding in the subject with detailed explanation of properties like nonlinear optical properties of azo-polymers, thermal analysis, chiroptical properties, vapochromic behaviour, absorption and emission properties, thermosensitivity, chiral separation, fabrication and photochromism. -Classification of optically active polymers Optically active polymers are divided into three types: Biopolymers as obtained from nature. Polymers prepared by almost completely isotactic polymerization by modification of naturally occurring polymer backbones such as polysaccharides. Synthetic polymers as per the requirement with proper tailoring of functional groups. -Speciality of optically active polymer Optical properties of polymers are not so different of other substances, excepting those characteristics related to the chain dimension and structure or conformational changes. Optically active polymers have found interesting applications because of their specific properties. The optical properties of these materials lie at the basis of many applications, for example in chromatographic methods for enantiomeric separations or creating complex optical devices. The dispersion of the specific rotation offers information regarding the conformational changes or Cotton effect. Optically active polymers characteristics as follows: Optically active polymers with configurational chirality: the optical activity is given by the presence of an asymmetric carbon atom in the backbone or in the side chain of the monomer; Optically active polymers with conformational chirality: the optical activity is related to the conformational changes; Optically active polymers with both configurational and conformational chirality: the optical activity is given by macromolecular asymmetry and by the presence of the asymmetrical centers. -Monomers of optically active polymers Some biological polymers are composed of a variety of different but structurally related monomer residues; for example, polynucleotides such as DNA are composed of a variety of nucleotide subunits. The solid-state structures of polystyrene – poly(Z-L-lysine) block copolymers were examined with respect to the polymer architecture and the secondary structure of the polypeptide using circular dichroism, quantitative small and wide-angle X-ray scattering, and electron microscopy [5]. Synthesis of optically active polymers The optically active compounds are synthesized by highly efficient methodologies and catalysts. The various synthetic approaches for optically active polymers are described below: Helical polymer: Helicity is one of the subtlest aspects of polymer chain where the polymer chain spiral structure along the chain axis acts like a spring. Helical polymers are frequently occurring in nature in single, double or triple helices form in genes, proteins, DNA, collagen, enzymes, and polypeptides. The helical conformations increase the stability of the natural polypeptides. Preparation of artificial helical polymers is a great challenge to the researchers. So far, only limited success has been achieved in constructing microscale particles using helical polymers, despite the great number of analogous microparticles created from vinyl polymers and even from other conjugated polymers like poly(thiophene), poly(phenylene ethynylene), and poly(fluorene) and polyacetylenes. Meckings et al has performed extensive investigations on preparing nanoparticles from polyacetylenes, which have shown interesting potential in inkjet printing. Later on, various group of researchers have successfully prepared both nano and microparticles consisting of optically active helical substituted polyacetylenes [6]. Such nano- and microarchitectures demonstrated remarkable optical activity and significant potential applications ranging from asymmetric catalysis, chiral recognition/resolution, and enantiomer-selective crystallization to enantio-selective release [7-9]. Synthetic helical polymers may be classified as either static or dynamic helical polymers, depending on the inversion barrier of the helical conformation [10-11]. Static helical polymers have a relatively high energy barrier for helix inversion and are stable in solution, while dynamic helical polymers have a relatively low energy barrier for helix inversion and exist as a mixture of right- and left handed helical domains that are separated by rarely occurring helix reversals. Even a slight incorporation of optically active repeat units can shift the equilibrium to excess one-handed helicity. The chiral recognition properties of biopolymers with skilled emulating of synthetic helical polymers are currently a focus of much interest. Enantioseparation, catalysis, and sensing are among the more promising applications of molecular recognition based on responsive three-dimensional intramolecular or intermolecular superchiral structures. Optically active conjugated polymers represent an attractive class of chiral macromolecules adaptable to this purpose because their chiral behaviour can be augmented by nonlinear electrically conductive or optical properties arising from conjugation along the backbone. The first example of optically active polycarbazoles, poly[N-(R)- or (S)-3,7-dimethyloctyl-3,6-carbazole]s (R- or S-PDOC) were synthesized in 60-70% yield using modified nickel coupling method [12]. Helical polymers are easily denaturalized by certain physical factors e.g. heat, ultraviolet irradiation, and high pressure and by other chemical factors such as organic solvents. Various helical polymers have been synthesized, which include polyisocyanates, polyisocyanides, polychloral, polymethacrylates, polysilanes, polythiophenes, poly(p-phenylene)s, poly(1-methylpropargyl-ester)s, poly(phenylacetylene)s and poly(-unsaturated ketone) [13-19] (Fig. 1). Other polymers are whose optical activity is main chain or side chain chirality dependent e.g. amino-acid-based polymers are nontoxic, biocompatible and biodegradable. Optically Active Polymers Optically Active Polymers Introduction Optically active polymers are related to problems of the charged and reactive polymers, since optical activity is an inherent property of both natural macromolecules as well as a great variety of polymers synthesized. Most of the naturally occurring molecules/macromolecules, such as nucleic acids, proteins, and polysaccharides are chiral and optically active. Chirality is essential for life. This situation can be very obviously seen if  we look at the chirality of nearly 800 drugs (about 97%) derived from natural sources. Only 2% are racemates and only 1% is achiral. Synthetic optically active polymers are of great interests, since they might mimic the fascinating functions of naturally occurring polymers, leading extensive studies being conducted on their synthesis, conformations and functions. In fact, most naturally occurring macromolecules possess the ability to organize to more complex high structure rather than single one and manifest their functions. Optical activity is a ph ysical spectral property of chiral matter caused by asymmetric configuration, confirmations and structures which have no plane and no centre of symmetry and consequently have two mirror image enantiomeric forms of inverse optical rotation. The recemic mixture of chiral enantiomers is optically inactive. The great majority of natural molecules contain chiral centres and are optically active. This is the case because living systems and their extracts as enzymes are able to produce completely stereoselective asymmetrical synthesis or transformations. This led Pasteur to say that ‘life is asymmetrical’ at the molecular level. The majority of food and drug molecules of physiological activity are chiral [1]. Xi et al. [2-8] investigated about chirality of optically active compounds. Optically active polymers today have also become of great interest owing to their chiral structure which may play an important role in molecular arrangement and assembly, which is critical for optoelectronics super molecular structure [9-12]. Chiral polymers with helical chain backbone have received increasing attention due to their helicity generating from secondary interactions such as hydrogen bonds and van der Waals forces. These chiral helical polymers undergo conformational change as well as helical reversal easily. The concept of the optically active aromatic chromophore as ‘conformational probe’ in isotactic polymers can be further extended by the use of optically active monomers [13]. Optically active polymers have exhibited a number of interesting properties in several highly specialized areas such as chromatographic resolution of steroregular [14], chiral [15-16], asymmetric catalysis and phase of the separation of racemic mixtures [17], thermosensitivity [18], synthesis molecular receptors and chiral liquid crystals for ferroelectric and nonlinear optical applications [20]. In the last year [52], Angiolini and co-workers have synthesized and investigated methacrylic polymers bearing in the side chain the chiral cyclic (S)-3- hydroxypyrrolidine moiety interposed between the main chain and the trans azoaromatic chromophore, substituted or not in the 4’ position by an electron withdrawing group. In these materials, the presence of a rigid chiral moiety of oneprevailing absolute configuration favours the establishment of a chiral conformation of one prevailing helical handedness, at least within chain segments of the macromolecules, which can be observed by circular dichroism (CD). The simultaneous presence of the azoaromatic and chiral functionalities allows the polymers to display both the properties typical of dissymmetric systems (optical activity, exciton splitting of dichroic absorptions), as well as the features typical of photochromic materials (photorefractivity, photoresponsiveness, NLO properties). Recently, highly efficient methodologies and catalysts have been developed to synthesize various kinds of optically active compounds. Some of them can be applied to chiral polymer synthesis and in a few syntheses for optically active polymers; chiral monomer polymerization has essential advantages in applicability of monomer, apart from both asymmetric polymerization of achiral or prochiral monomers and enantioselective polymerization of a recemic monomer mixture. Optically active chiral polymers are not only fundamentally interesting, due to the rich and complex architecture of macromolecular chirality as compared to that of small molecules, but also technologically important because their unique chiral arrays give rise to a number of potential, and in some cases commercially implemented. Classification of Optically active polymers: Optically active polymers are divided into three types: Biopolymers: Biopolymers are the main type of biomaterials. According to their degradation properties, biopolymers can be further classified into biodegradable and non-biodegradable biopolymers. Many implants, such as bone substitution materials, some bone fixing materials, and dental materials, should possess long term stable performance in the body. Recently biopolymers acts as developments in bone tissue engineering, vascular tissue engineering, nerve tissue engineering, genitourinary tissue engineering, regenerative medicine, gene therapy, and controlled drug delivery have promoted the need of new properties of biomaterials with biodegradability. Biologically derived and synthetic biodegradable biopolymers have attracted considerable attention [21]. Polymers prepared by almost completely isotactic polymerization by modification of naturally occurring polymer backbones such as polysaccharides. Synthetic polymers: Polymers synthesized from low molecular weight compounds are called synthetic polymers, e.g., polyethylene, PVC, nylon and terylene [7]. This polymer is also divided into three types: (a) Addition polymers: Addition polymers are including vinyl, aldehyde, isocyanide and acetylene polymers that were prepared via addition polymerization reaction such as poly(acryl amide)s, polyolephynes, polystyrene derivatives, polyazulenes, poly(vinyl ether)s, polymethacrylate, polymethacryloylamine, polychloral, polyisocyanides, polyisocyanates, polyacethylene and polyethers [22–32]. (b) Condensation polymers: Condensation polymerization continues to receive intense academic and industrial attention for the preparation of polymeric materials used in a vast array of applications [28]. One of application is synthesis of chiral polymers. For this purpose, monomer must be optically active. (c) Cross-linked gels: One of application is synthesis of chiral polymers. For this purpose, monomer must be optically active. One of application is synthesis of chiral polymers. For this purpose, monomer must be optically active. Why optically active polymers are important? or Speciality of optically active polymer Optical properties of polymers are not so different of other substances, excepting those characteristics related to the chain dimension and structure or conformational changes. Optically active polymers have found interesting applications because of their specific properties. The optical properties of these materials lie at the basis of many applications, for example in chromatographic methods for enantiomeric separations or creating complex optical devices. The dispersion of the specific rotation offers information regarding the conformational changes or Cotton effect. Optically active polymers characteristics as follows: -Optically active polymers with configurational chirality: the optical activity is given by the presence of an asymmetric carbon atom in the backbone or in the side chain of the monomer; Optically active polymers with conformational chirality: the optical activity is related to the conformational changes; Optically active polymers with both configurational and conformational chirality: the optical activity is given by macromolecular asymmetry and by the presence of the asymmetrical centers. Monomers of Optically active polymers Polymerization is the process of combining many small molecules known as monomers into a covalently bonded chain or network. During the polymerization process, some chemical groups may be lost from each monomer. This is the case, for example, in the polymerization of PET polyester. The monomers are terephthalic acid (HOOC-C6H4-COOH) and ethylene glycol (HO-CH2-CH2-OH) but the repeating unit is -OC-C6H4-COO-CH2-CH2-O-, which corresponds to the combination of the two monomers with the loss of two water molecules. The distinct piece of each monomer that is incorporated into the polymer is known as a repeat unit or monomer residue. The identity of the monomer residues (repeat units) comprising a polymer is its first and most important attribute. Polymer nomenclature is generally based upon the type of monomer residues comprising the polymer. Polymers that contain only a single type of repeat unit are known as homopolymers, while polymers containing a mixture of repeat units are known as copolymers. Poly(styrene) is composed only of styrene monomer residues, and is therefore classified as a homopolymer. Ethylene-vinyl acetate, on the other hand, contains more than one variety of repeat units and is thus a copolymer. Some biological polymers are composed of a variety of different but structurally related monomer residues; for example, polynucleotides such as DNA are composed of a variety of nucleotide subunits. The solid-state structures of polystyrene – poly(Z-L-lysine) block copolymers were examined with respect to the polymer architecture and the secondary structure of the polypeptide using circular dic hroism, quantitative small- and wide-angle X-ray scattering, and electron microscopy [33]. Synthesis of optically active polymers Much of the attention in chiral polymers results from the potential of these materials for several specialized utilizations that are chiral matrices for asymmetric synthesis, chiral stationary phases for the separation of racemic mixtures, synthetic molecular receptors and chiral liquid crystals for ferroelectric and nonlinear optical applications. Presently optically active compounds are synthesized by highly efficient methodologies and catalysts. In a few synthetic approaches for optically active polymers, chiral monomer polymerization has essential advantages in applicability of monomer, apart from both asymmetric polymerization of achiral or prochiral monomers and enantioselective polymerization of a racemic monomer mixture [17].